The Realtime Report

OCTOBER 12, 2012

Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. politics.” But what is the actual impact of all this political tweeting? Does it really influence users or change behavior? A new study from Twitter and Compete set out to answer these questions.

Campaign 184

Campaign Sites Twitter Compete 184

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. there are more than 400 million tweets per day. promoted tweets have an engagement rate of between 1% and 3%.

Twitter 169

Twitter Brands Microblogging Statistics 169

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. The six week web series “The Beauty Inside” featured a lead character, Alex, who searches for love while waking up each day in a different body, reports ClickZ.

Video 139

Video Film Project Campaign 139

The Realtime Report

OCTOBER 10, 2012

In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. In China, television programming is restricted by the government (including a ban on shows involving time travel ), and eMarketer speculates that this censorship drives many viewers to online video.

Video 117

Video Comparison Travel Consultant 117

The Realtime Report

OCTOBER 11, 2012

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. At SocialMedia.org’s BlogWell conference in Chicago, Reebok’s Tyler Bahl and Angela Scibelli shared tips on how to avoid fragmentation in the social sphere and establish a consistent brand voice – and better analytics – while still allowing for geo-targeted content to reach specific audiences across th

Brands 165

Brands Aggregator Team Guidelines 165