The Realtime Report

AUGUST 2, 2012

Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Facebook’s US growth has slowed to 10% in the past year, vs. a global average growth of 29%.

Mobile 185

Mobile Facebook Social Networking Feed 185

The Realtime Report

AUGUST 17, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

The Realtime Report

AUGUST 7, 2012

LinkedIn now has 174 million members, up from 116 million one year ago. Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 billion in Q1 down to 9.3 m billion in Q2. In the second quarter of 2012, revenue was up 89% over the same period a year ago. LinkedIn’s revenue sources include display ads, subscriptions for premium services, and jobs board.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

Campaign 181

Campaign Engagement Social Media Study 181

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ It is something they fully embrace and reap many benefits from.R

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Each brand made its presence known through carefully planned branding. As an official Olympic sponsor, Adidas’ black and white stripes were seen on all official Olympic signage.

Social Media 180

Social Media Hashtag Sports Compete 180

The Realtime Report

AUGUST 20, 2012

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay.

CSR 180

CSR Social Media Travel Patterns 180

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.

API 178

API Education Social Media Research 178

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. The program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app.

Retail 178

Retail Mobile Buy News 178

The Realtime Report

AUGUST 1, 2012

Now that Twitter is a media company, building a walled garden around “its” content , it has two customers. The people who use the platform to share and read content (formerly known as “users,” but now better referred to as “the audience”), and the advertisers. And, like other media companies, it now needs to build another wall: a Chinese Wall between its advertising and editorial departments.

Twitter 178

Twitter Privacy Advertising Team 178

The Realtime Report

AUGUST 30, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET.

Social Networking 173

Social Networking Tumblr Foursquare Posterous 173

The Realtime Report

AUGUST 22, 2012

YouTube users across the U.S. and 64 countries in Africa and Asia watched a total of 231 million video streams of Olympics coverage; 72 million of these views came from the IOC’s Official Olympic Channel on YouTube. At peak, YouTube delivered video for more than half a million livestreams at the same time, according to the YouTube blog. In the U.S., YouTube powered the online coverage for NBCOlympics.com, delivering more than 159 million total streams.

YouTube 173

YouTube Video Committee Mobile 173

The Realtime Report

AUGUST 28, 2012

Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week.

Retail 170

Retail Facebook Activities Social Media 170

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. Lexus hopes that the contest will drive attention not only to the LFA model, but also to the brand’s Golden Opportunity Sales Event in August, where customers can find more “obtainable” luxury vehicles.

Facebook 163

Facebook Marketing Campaign Eventful 163

The Realtime Report

AUGUST 29, 2012

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease.

Social Networking 161

Social Networking Research Sample Samples 161

The Realtime Report

AUGUST 2, 2012

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.

UGC 154

UGC YouTube Video Sites 154

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2 million U.S. visitors spent an average of 5.1 minutes per month on Google+ as compared to the average 394 minutes spent on Facebook by over 166 million U.S. v

Google 184

Google Engagement comScore Facebook 184

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. The U.S. online population of 184 million watched a total of 36.9 billion online content videos. That’s the equivalent of every single person on Earth watching at least five videos each. Google (with online video superstar YouTube) is the most popular venue for online video views, with Facebook finally reclaiming the #2 spot ( CNET ).

comScore 175

comScore Video YouTube Research 175

The Realtime Report

AUGUST 10, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET.

Social Networking 193

Social Networking Tumblr Foursquare Twitter 193