Top Social Media Informer Marketing Social Media Content for July, 2012

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

JULY 17, 2012

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).

Press Release

Press Release Facebook Airlines Wikipedia

Older Adults Active On Social Media Are One-Third Less Likely to Suffer From Depression

The Realtime Report

JULY 23, 2012

Regular social media use can stave off depression among older users. According to a study by by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. Cotton’s analysis include 8,000 men and women over the age of 50.

Activities

Activities Social Media Journal Study

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

Campaign

Campaign Platform Social Media Microblogging

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

JULY 18, 2012

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers regarded both shows and commercials as “bits of entertainment.” According to AdAge, “From a social-TV perspective, shows and commercials are basically all progr

Comments

Comments Analytics Case Study Social Media

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

JULY 20, 2012

Blippar, the UK-based augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand.

Campaign

Campaign Vimeo Posterous Embedding

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

The Realtime Report

JULY 16, 2012

The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions. Only 18% of internet users in the U.S. say they will buy a brand that a friend “likes” or follows on a social network ; but 54% of Chinese internet users will do so, 44% in India,

Social Networking

Social Networking Buy Brands Study

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

JULY 25, 2012

Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. This week, the airport announced plans to feature the best new children’s stories on its channel, giving budding children’s authors the chance to reach a potential audience of tens of thousands of people.

Publishing

Publishing Travel Tumblr Campaign

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. The campaign is called “Do Us a Flavor” and entices consumers to submit their potato chip recipes with the promise of $1 million (or 1% of the flavor’s net sales in 2013) for the winning flavor.

Crowdsourcing

Crowdsourcing Facebook Campaign Social Media

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

JULY 20, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 950 million active users. via Forbes. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.

Social Networking

Social Networking Mobile CPM Tumblr

Facebook Visits on the Rise in U.S. — For the First Time in Three Months

The Realtime Report

JULY 17, 2012

The number of U.S. unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. U.S. visits in June were up 1.1% from May, and the average time spent by each user also increased. After a gain of less than 1% in May, the 5.1% increase in average time spent on Facebook (per U.S. visitor) is significant.

comScore

comScore Facebook Research Company

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. That figure is slightly lower in the US, where only 18% of internet users would buy from brands their friends engaged with on social media, as reported by eMarketer.

Buy

Buy Brands Facebook Survey

85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

JULY 30, 2012

How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). Monthly active users on Facebook are defined as anyone who has visited Facebook via its website or mobile site, or clicked on a Facebook share button from another (third-party) site within the past month.

Activities

Activities Lurker Content Mobile

A Walk Through Twitter’s Walled Garden

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. What will this experience look like? That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform.

API

API Eventful Aggregator Twitter

Twitter’s New Targeted Tweets Deliver 3x Increase In Engagement For The Washington Post

The Realtime Report

JULY 24, 2012

Last week, Twitter announced that it would no longer require advertisers to send a Promoted Tweet out to all of its own followers first. In what Marketing Land dubbed a “pure ad product,” these new Targeted Tweets can be shown to specific audience segments, targeted by geography or by device, and different messages can be sent at different times.

Engagement

Engagement Advertising Twitter Conversation

44% of Australian Social Media Users Happy To See Ads

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. A total of 9.8 million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. Businesses are rapidly moving to engage consumers in this space, and many social media users are welcoming their presence.

Social Media

Social Media Discount Comparison Social Networking

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast.

Research

Research Facebook Compete Consultant

Social TV Viewers Are 1.3X More Engaged

The Realtime Report

JULY 3, 2012

TV viewers that interact with social media on a second screen are actually more engaged in the programming than those watching alone or without social media, according to new research from the Time Warner Research Council. While social media interaction changes the way viewers watch TV, it doesn’t mean they see less – in fact, quite the opposite.

Engagement

Engagement Research Social Media Study

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

JULY 6, 2012

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. Silver goes to Poland — Polish companies respond to 50% of customer inquiries, followed closely by Turkish companies, who respond to 47% of all inquiries.

Company

Company Data Social Media Questions

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

JULY 5, 2012

Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network. Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk. According to Sharick, knowing your audience is key; she advises anyone managing a news site to keep asking questions and figure out what the audience finds most interesting. “We are posting content that we know

Google

Google Foursquare Social Networking Social Media Management

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

JULY 13, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.

Social Networking

Social Networking Buy Tumblr Foursquare

Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

The Realtime Report

JULY 27, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 950 million active users. via Forbes. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.

Social Networking

Social Networking Social Media Tumblr Foursquare

Two-Thirds of Smartphone Owners Use Mobile Social Media Daily in China

The Realtime Report

JULY 9, 2012

The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. Smartphone penetration in China is lower than in more-developed countries (estimated at 11.1% in 2011), but the population is so huge that even a low penetration leads to a high number of smartphone users: 148.3 million, based on eMarketer e

Mobile

Mobile Social Media Research Study

Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

JULY 6, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.

Cost

Cost Social Networking CPC CPM

Less Than 30% of Fortune 500 CEOs Have Profiles on Social Networks

The Realtime Report

JULY 12, 2012

Less than 30% of Fortune 500 CEOs have at least one profile on social networks, according to a report just released by Domo and CEO.com (via Reuters ). So while 62% of Fortune 500 companies have a presence on Twitter, and 58% are on Facebook , the leaders of these companies are far behind in terms of social network use. The report looks at the online presence of top executives of the Fortune 500 companies vs. that of the general public, revealing that the vast majority of Fortune 500 CEOs have

Social Networking

Social Networking Klout LinkedIn Report

Fortune Global 100 Companies Get 5.6 Million Twitter Mentions A Month

The Realtime Report

JULY 25, 2012

The Fortune Global 100 companies were mentioned online a total of 10.4 million times in one month, from blogs to forums to social media. The majority of these mentions – 5.6 million, or 54% – happened on Twitter. The Burson-Marsteller Global Social Media Check-Up analyzed the activity of the Fortune Global 100 companies on Twitter, Facebook, YouTube, Google+ and Pinterest.

Company

Company Twitter YouTube Forums

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

JULY 6, 2012

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. Designed to market the new Vanquish model, the campaign used Facebook, Twitter, YouTube and the Aston Martin website to achieve impressive results, with the brand seeing the highest traffic ever on its website during the first three days of the campaign.

Sites

Sites Campaign Automotive Social Media

China’s Sina Weibo Logs 119M Olympics-Inspired Tweets On Opening Day

The Realtime Report

JULY 31, 2012

Sina Weibo, a Twitter-like microblogging platform in China, logged 119 million Olympics-related messages on the first day of the 2012 Olympic Games. Nearly all posts came from China (114 million), with 2.4 million originating in the UK and 2.38 million from the US. Sina Weibo’s official infographic estimates it would take a person 27 years of non-stop reading to get through all of the messages ( The Next Web ).

Microblogging

Microblogging Comparison Eventful Platform

Social Media Informer

July, 2012

The Realtime Report

Facebook Customer Satisfaction Score Hits Record Low

Older Adults Active On Social Media Are One-Third Less Likely to Suffer From Depression

Trending Sources

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

Facebook Visits on the Rise in U.S. — For the First Time in Three Months

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

85% of Facebook’s 955M Active Users Are “Creating Content”

A Walk Through Twitter’s Walled Garden

Twitter’s New Targeted Tweets Deliver 3x Increase In Engagement For The Washington Post

44% of Australian Social Media Users Happy To See Ads

Are your new fans on Facebook REALLY new? (Research)

Social TV Viewers Are 1.3X More Engaged

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

How Time Magazine Gained 1.2 Million Google+ Followers

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

Two-Thirds of Smartphone Owners Use Mobile Social Media Daily in China

Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

Less Than 30% of Fortune 500 CEOs Have Profiles on Social Networks

Fortune Global 100 Companies Get 5.6 Million Twitter Mentions A Month

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

China’s Sina Weibo Logs 119M Olympics-Inspired Tweets On Opening Day

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