Tue.Jan 22, 2013

The Realtime Report

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. Prospective Dodge Dart owners register on the site, customize the car, and set a goal for how much money they need to purchase it.

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