A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. Prospective Dodge Dart owners register on the site, customize the car, and set a goal for how much money they need to purchase it.
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