The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex.
The Realtime Report
NOVEMBER 26, 2012
photo credit: Instagram user @yo_randyjackson. Thanksgiving set a new record for Instagram, with users of the mobile app sharing photos at a rate of 226 per second at the peak of the holiday. A whopping 10 million photos were shared on the platform, and for several hours users were posting more than 200 photos per second “that mentioned Thanksgiving-themed words in their captions.” It was Instagram’s busiest day ever, and saw double the number of shared photos from the day befo
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