Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans
The Realtime Report
NOVEMBER 6, 2012
Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus.
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