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AUGUST 4, 2008

Home About In the Media Applying the Johari Window to a s/w Product Recruiting Lessons from Google August 5, 2008.5:36 am My Dear Consultant – Think About It ! Jump to Comments Imagine the story of a confused guy from an enterprise. Some-one who isn’t a typical unaware customer anymore. Some-one who’s using the power of internet to get ground-insights about the stuff that he really wants.

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JULY 29, 2008

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! July 29, 2008.10:48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. With full respect to the author I do believe that the self of typical software beta can be compared with a human being’s self.

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JULY 23, 2008

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

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JULY 14, 2008

Home About In the Media YoMacha: India’s Hot or Not ? Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones.

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JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 am YoMacha: India’s Hot or Not ? Jump to Comments A few days back I had received a ‘profiling’ request from Vandana Makharia from YoMacha. A brief look at YoMacha tells you that it isn’t exactly a run-of-the mill social networking portal with typical Web2.0 features.

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JUNE 17, 2008

Home About In the Media Services & Tools for Bloggers OSSCamp Summer Edition June 18, 2008.3:22 am Xtees.com – A Unique t-shirt selling hub Jump to Comments Last week was quite interesting as I spent most of my time fiddling around with testing and installation of Drupal on local network. I would give an overview of it in the near future. —————————————————————&#

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JUNE 11, 2008

Home About In the Media Social Technographics Ladder Xtees.com – A Unique t-shirt selling hub June 12, 2008.3:18 am Services & Tools for Bloggers Jump to Comments Ever since the philosophy of blogging has become popular a lot has happened in the blogosphere planet. There was a time when traditional bloggers used to rely on ms-word because of comfort factor and less exposure with web-based blogging clients.

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JUNE 2, 2008

Home About In the Media Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Services & Tools for Bloggers June 3, 2008.2:00 am Social Technographics Ladder Jump to Comments Authors of new book groundswell , Charlene Li and Josh Bernoff have talked about Forrester’s Social Technographics® where the consumers have been classified into six overlapping levels of participation.

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MAY 27, 2008

Home About In the Media Proto.in July 18-19 2008 Social Technographics Ladder May 28, 2008.1:37 am Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Jump to Comments Come June 7th and we’d witness another one-day unconference on social media and blogging. Its the social media and blog camp by Delhi Bloggers Bloc. About the Event A one-day semi-camp style “unconference”* which brings together stakeholders and audiences of social media and blogging.

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MAY 27, 2008

Home About In the Media Social Media Scores over Mass Media Again Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc May 27, 2008.12:38 pm Proto.in July 18-19 2008 Jump to Comments I discovered the news about proto.in from Arun’s latest blog-post on trak.in. Proto.in is an event focused on exciting new startups. Like the mission statement says, it is about giving entrepreneurs a platform to express their visions and showcase their imagination, with a working prototype, for the

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MAY 11, 2008

Home About In the Media Zemanta: A blessing in disguise for bloggers? Social Media Scores over Mass Media Again May 12, 2008.3:28 am Wanna Present Like Steve Jobs? Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience.

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APRIL 9, 2008

Home About In the Media Tech Gyaan: Changing Network Settings not a problem Revisiting the Web 2.0 Dictionary – Part I April 10, 2008.2:39 am 100th Post and 1 Year Completion Jump to Comments Last few weeks have been quite hectic with work related stuff. Amidst all that there’s one really special thing that has happened for themarketingblog. themarketingblog is happy to inform its readers that its turned 1 year now.

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APRIL 9, 2008

Home About In the Media 100th Post and 1 Year Completion Catching Up With Shane Warne April 10, 2008.6:29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, I have seen and read so many complex definitions that some-times I really wonder how difficult it must be to average ‘Joe&

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APRIL 3, 2008

Home About In the Media Lunar Design’s Podcast Episode: Can Innovation be Taught? 100th Post and 1 Year Completion April 3, 2008.11:06 am Tech Gyaan: Changing Network Settings not a problem Jump to Comments This one is a great tip for all those marketing and sales guys on the move. If you have a laptop and you use it connect to your office and home network then shuffling between the network settings is a big pain.

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MARCH 29, 2008

Home About In the Media Join a world of creativity, fun, innovation and entrepreneurship Tech Gyaan: Changing Network Settings not a problem March 30, 2008.6:25 am Lunar Design’s Podcast Episode: Can Innovation be Taught? Jump to Comments Thought leader & Smartsourcing champion Sunil Malhotra was recently interviewed by John Edson for Lunar Design ‘s podcasting episode.

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MARCH 28, 2008

Home About In the Media Cool Apps & Tools Lunar Design’s Podcast Episode: Can Innovation be Taught? March 28, 2008.8:38 am Join a world of creativity, fun, innovation and entrepreneurship Jump to Comments We’re hiring @ Ideafarms They say that ‘culture’ is the biggest asset for any company and my mad workplace is special because of our unique culture Why Us?

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MARCH 24, 2008

Home About In the Media Happy Holi Join a world of creativity, fun, innovation and entrepreneurship March 25, 2008.3:06 am Cool Apps & Tools Jump to Comments Few freeware apps which make life better SnagIt Screen Capture Utility – While Microsoft Windows does offer a Prt Sc (Print Screen) key it is fairly complicated and painful to capture the screens with the ‘Prt Sc’ key.

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MARCH 5, 2008

Home About In the Media Condolence Join the Conversation March 6, 2008.3:03 am HTC S710: A Beauty Jump to Comments A geek buyer to a shop-keeper – &# Hey, I am looking to buy a Smartphone &#. Shopkeeper – Great, Sir! Check out this one, it has got a stylus, a huge screen-size and what not and what-not!! Buyer – Well I am looking out for something which should have Windows 6.0 version, a WiFi support, should have a minimum screen-size of 2.4 inches, possibly have a 2.0 mega-pixe

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FEBRUARY 20, 2008

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. While scanning through the feeds in my ‘RSS Feed Reader’ , I discovered an interesting update in Google Spreadsheets.

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FEBRUARY 14, 2008

Home About In the Media Cab Drivers as Word-of-Mouth Marketers? Google Spreadsheets Update: Blessing in Disguise for Marketers… February 15, 2008.3:11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. (Image clicked with KODAK EasyShare C653) Congratulations for the award and thank you for making my morning ginger-tea Xtra special since childhood!

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FEBRUARY 5, 2008

Home About In the Media The Power of Product Packaging India’s Buzziest Media Brand February 6, 2008.7:44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.

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JANUARY 28, 2008

Home About In the Media Keep Reading Cab Drivers as Word-of-Mouth Marketers? January 28, 2008.11:02 am The Power of Product Packaging Jump to Comments Do you drink Coke or Amul flavored milk ? Does the packaging mode make any difference to you (cans or pet-bottles are easier to carry ) Do you prefer to drink it in a glass bottle, pet-bottle or a can (in Amul’s case a glass-bottle?

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JANUARY 21, 2008

Home About In the Media A Promise to the Nation The Power of Product Packaging January 21, 2008.1:03 pm Keep Reading Jump to Comments Last few weeks have been really hectic I’ve been trying to balance work to write a few more-posts. Pls read a few interesting links in the mean time. Meikah shares a great quote on Customer Service in her blog post.

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JANUARY 9, 2008

Home About In the Media The Year That Was – GoodBye 2007!! A Promise to the Nation January 10, 2008.3:31 am Booming Customized Gifting Portals Jump to Comments 10 thrilling days of 2008 have passed and finally I am writing my first post of the year. Although, I hadn’t planned for this particular post but a series of developments have provoked me to write about a topic which I’ve addressed in the past before.

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JANUARY 14, 2008

Home About In the Media Booming Customized Gifting Portals Keep Reading January 15, 2008.6:11 am A Promise to the Nation Jump to Comments ‘Where are the booking forms available?’ Ramesh asked the sales executive at a leading car showroom in Bangalore. ‘Sir, I am not sure about the booking dates, but I do believe that you should visit Auto-Expo in New Delhi. ‘Oh!

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JUNE 19, 2008

Home About In the Media Xtees.com – A Unique t-shirt selling hub YoMacha: India’s Hot or Not ? June 20, 2008.6:57 am OSSCamp Summer Edition Jump to Comments OSSCamp Summer Edition is scheduled for tomorrow in Lodi Road, June 21st 2008. OSS Camp is a platform for promoting Open Source Projects from India. In this single day event, campers from across the world will come together to discuss FOSS and FOSS development in India.

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MARCH 11, 2008

Home About In the Media HTC S710: A Beauty Happy Holi March 11, 2008.12:25 pm Join the Conversation Jump to Comments Just received a special copy of Joseph Jaffe’s book ‘Join the Conversation’ Joseph, thank you so much for the book It is a pleasure to review the book Image clicked with HTC S710 Share this: StumbleUpon Digg Reddit 2 Comments Filed under Books Tags: Jaffe Juice , Join the Conversation , Joseph Jaffe 2 Comments daksh April 13, 2008 at 2:59 am Hi Rajesh – Thi

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SEPTEMBER 1, 2008

Home About In the Media Recruiting Lessons from Google SMTP Settings in MediaWiki September 2, 2008.2:20 am Books on my Plate Jump to Comments Apologies as I’ve not been able to post for a while. I just thought I’d share with you some of the books from my mini-bookshelf. These days, I’m reading Wikipatterns by Stewart Mader. There are some other very interesting books up on my shelf that have been gifted by amazing wonderful people Some of the other books that I have are: Meatb

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MAY 4, 2008

Home About In the Media Social Media trumps Mass Media? Wanna Present Like Steve Jobs? May 5, 2008.5:30 am Zemanta: A blessing in disguise for bloggers? Jump to Comments We’re all aware of the relevance of meaningful tags & hyperlinks that need to be inserted in a blog-post. While writing a blog-post a bloggers needs to spend time & effort thinking about appropriate tags which would make it easy for other bloggers to locate the blog-post.

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APRIL 24, 2008

Home About In the Media Catching Up With Shane Warne Social Media trumps Mass Media? April 25, 2008.5:51 am Customer Service: Contrasting Examples Jump to Comments Fed up with my usb-internet device , I’ve been trying to connect with the customer care executives of the company behind it. Its only a pity that all my attempts have proved futile so far.

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MAY 12, 2008

Home About In the Media Wanna Present Like Steve Jobs? Proto.in July 18-19 2008 May 13, 2008.3:44 am Social Media Scores over Mass Media Again Jump to Comments Are you a budding singer? Have you been rejected by one of the reality music shows ? Is it curtains for you? Nah. think twice before actually coming to the conclusion that it is the end of the road for your singing career.

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MAY 1, 2008

Home About In the Media Customer Service: Contrasting Examples Zemanta: A blessing in disguise for bloggers? May 2, 2008.3:30 am Social Media trumps Mass Media? Jump to Comments Have you seen Pepsi ‘s newest ad which is a spoof on Akshay Kumar ‘s coke advertisement ? Yeah the same ad which picks up from Akshay Kumar left us in the Thumbs up commercial.

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