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Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Were you gearing up for the upcoming Facebook page updates for 10th March? Well, hang on for a bit as there is more surprise in store for you before that happens. The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. How and where do you install Facebook plug-in?

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Were you gearing up for the upcoming Facebook page updates for 10th March? Well, hang on for a bit as there is more surprise in store for you before that happens. The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. How and where do you install Facebook plug-in?

The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

Entrepreneurship Knows No Age Boundaries

The Marketing Blog

The Restaurant - Tea & You. Exhausted with the day’s work routine, we wanted to sign off the night on a good note by having a nice & quite dinner. Since we were too tired and had an early morning flight to Delhi, we were really not in a mood to travel the distance in Bangalore. With all that in our mind, we started hunting for the nearby restaurants in HSR Layout, Bangalore on zomato.com.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Our Sweet Little Baby Turns One!!

The Marketing Blog

Flashback to Shopprix Mall, Noida Sector-61 during the early months of 2010. We were sitting in a coffee shop with a single point agenda: Hire our first ever employee or more appropriately the third guy in the team. Only god knows, how did we handle situations like those and rose up to the expectations of our potential team-members. If you ask, why there are two separate organizations?

5 Benefits of Walking

The Marketing Blog

Walk for Health  - A multi-city walking event in Delhi, Mumbai and Bangalore powered by Max Bupa on 4th November 2012. Filed under: Infographic Tagged: max bupa , walk for health , walk4health , walking. Infographic max bupa walk for health walk4health walking

Bacha Party Wishes You a Happy 2011

The Marketing Blog

Today is the first day of a new year, first day of a new decade and marks the beginning of a new initiative. It is called “Bacha Party&#. Bacha Party is a little initiative to start a social media movement for driving the eventual goal of organizing small parties for the street kids of India. Parties? How to Join Bachaparty? Bachaparty looks forward to meeting you in 2011.

2013 Social Media Bloopers

The Marketing Blog

They say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them. So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers. Filed under: Social media , social media india Tagged: bloopers , Social media , socialmedia. Social media social media india bloopers socialmedia

List 22

A World Gone Social

Learn how companies must adapt to survive.

Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! The underlying goal was to serve our customers better than ever before.

Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! The underlying goal was to serve our customers better than ever before.

Psychology of Social Networking

The Marketing Blog

Sarah Wenger has shared this interesting infographic with me an email. The graphic has been created by Psychologydegree.net. and talks about the big-impact Facebook has been making in our lives. Take a look at it… Filed under: Social media Tagged: Facebook , Social network , socialmedia. Social media Facebook Social network socialmedia

10 Reasons to Work for a Startup [#whyworkforstartup]

The Marketing Blog

Like any typical evening, we’re busy working on our office desks. Suddenly @santoshpanda sparked of a bright initiative that led to exchange of some interesting thoughts. The channel was ‘Twitter’ and to participate you had to answer the reasons for working in a startup. The hashtag was rightly so #whyworkforstartup. Want to discover other tweets? Missed the conversation?

The New Wall Street-Indian CIOs’ Success with Social Media Marketing

The Marketing Blog

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. Excerpts from the news-story. According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not. You can use social media channels to churn out data, discover trends and align these with your business strategy. But first you need to clear out the noise.”. To read the news story please visit here.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Smartphone Sales in India Q3 2011

The Marketing Blog

Monday’s Economic Times brings an interesting piece of statistic in its news story Nokia Bets on Lumia Regain Market Share. The graphic in the story talks about the market share of different players in the Indian smartphone landscape and how things have changed from Q3 of 2010 to Q3 of 2011. Since the data is latest and from a credible source, I thought of sharing the info with you all.

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not. However, gradually as time passed by, the concept and the device started fading away. The underlying concept. My thoughts. pretty cost effective way of checking your emails.

Smartphone Sales in India Q3 2011

The Marketing Blog

Monday’s Economic Times brings an interesting piece of statistic in its news story Nokia Bets on Lumia Regain Market Share. The graphic in the story talks about the market share of different players in the Indian smartphone landscape and how things have changed from Q3 of 2010 to Q3 of 2011. Certainly worth a look with the fortunes of likes of Nokia, Samsung and RIM swinging in opposite directions. Since the data is latest and from a credible source, I thought of sharing the info with you all. Filed under: News Tagged: nokia , rim , samsung , Smartphones.

Work with Us at Iffort

The Marketing Blog

Hi Everyone! For those of you are interested to work with Iffort , we’ve prepared a short presentation. Hope you would like it. If you think you’ve a creative appetite to do some unconventional stuff & want to join our team send us an email at jobs@iffort.com. Filed under: Iffort Tagged: culture , Hiring , Iffort , Jobs , working. Iffort culture Hiring Jobs working

Team 9

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Work with Us at Iffort

The Marketing Blog

Hi Everyone! For those of you are interested to work with Iffort , we’ve prepared a short presentation. Hope you would like it. If you think you’ve a creative appetite to do some unconventional stuff & want to join our team send us an email at jobs@iffort.com. Filed under: Iffort Tagged: culture , Hiring , Iffort , Jobs , working. Iffort culture Hiring Jobs working

Team 9

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

NOTE: I had recently scribbled my thoughts on Facebook Insights for India's growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. If your brand has a website, you would definitely want to

Dear Airtel: It is about Customers & Conversations

The Marketing Blog

It was one of those evenings, when we were not in a mood to work. The day had already gone by and the office was half-empty. Thinking what to do, we thought of decorating our office with some quotes. Quotations which were inspirational

Indian Companies on Twitter – A Usage Study

The Marketing Blog

We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from '9? verticals and analysed them on different quantitative & qualitative parameters like no. of tweets

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Basics of Planning a Digital Marketing Campaign

The Marketing Blog

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social media

Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Filed under: Social media Tagged: health insurance , health insurance marketing , presentation , Social media. Social media health insurance health insurance marketing presentation

Want to Work at Iffort?

The Marketing Blog

Hi Guys! I’m back for a short post after a long hiatus At Iffort , we’re currently hiring a passionate intern for a position in Social Media. We’ve created a small video to share how does it feel to work at Iffort. Please do share this with friends in your network. If you want to work with us write at jobs@iffort.com. We’re waiting. Iffort Jobs internship working

A Study on How Business Entities in India are Using Facebook

The Marketing Blog

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

NOTE: Cross-posted from Iffort’s Blog. Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. Iffort recently conducted a similar study on brands, using  Twitter, another popular social networking site.

Building a People Centric Organization

The Marketing Blog

Workplace Democracy. Workplace democracy is the application of democracy in all its forms (including voting systems, debates, democratic structuring, due process, adversarial process, systems of appeal, and so on) to the workplace

Facebook and India

The Marketing Blog

Our team recently made a visual presentation which talks about 'Facebook' and its penetration in India. We have tried to cover some interesting insights via the presentation. We hope you would like it If you have any questions about the

My Contribution at PaulWriter.com

The Marketing Blog

I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt. to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief

Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

Oh shit.' came the voice from the other room. In a whisker, I stood up and went to the working area in the cabin outside only to find out that the predictable had happened. The '2? desktop computers had re-booted again

Facebook & India

The Marketing Blog

This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world's second most

New Job Opening

The Marketing Blog

Friends, at Iffort Consulting, we are recruiting a skilled designer/graphics professional with around (1-2 years) of experience in the following areas. Job Description Skill Set: Adobe Dreamweaver; Adobe Photoshop; Adobe Flash

Search Engine Statistics:: Google's share dips

The Marketing Blog

Although, Google continues to dominate the search market in US I think there must be some alarm bells ringing in their mind. In the month of March 2010, there are atleast a couple of news pieces which won't have brought joy to the

How People Respond to Your Online Content

The Marketing Blog

One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year, which describes how people react to your content. What I really like is the visualization and the manner in which it has been clustered