June, 2012

Techipedia: Tamar Weinberg

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

This is a guest post by Michael Silverman. The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website? If you’re a business that carries a heavy customer support burden, you have options.

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, t

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