How More Calls and Conversations Will Provide You with Strategic Business Intelligence
Techipedia: Tamar Weinberg
DECEMBER 18, 2012
This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend.
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