Triple Bottom Line Thinking for Social Media
Techipedia: Tamar Weinberg
APRIL 3, 2012
This is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly.
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