Fri.Jan 20, 2017

Taylor Marek

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The Big Question: Measure Your 2017 PR Goals

Spin Sucks

On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. An opportunity to improve. So what’s a marketer to do?

Twitter Unveils Hashtag-Triggered Emoji for Inauguration

SocialTimes Twitter

Twitter rolled out a hashtag-triggered emoji  for Friday’s inauguration of President-elect Donald Trump. The special emoji will be added to tweets with the hashtags #inauguration and #inauguration2017. Your official inauguration hashtags have arrived. Tweet #Inauguration and #Inauguration2017 to unlock a special emoji. pic.twitter.com/t5tHEy8CSt. — Twitter Government (@gov) January 19, 2017. Politics Twitter #inauguration #inauguration2017 Donald Trump Emoji emojis Hashtag-Triggered Emojis Hashtags Inauguration

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Lots of changes and some good old-fashioned advice in today’s roundup – when was the last time you gave your email list some love?! The Five Most Realistic Ways to Make a Living as a Writer | Smart Blogger. We want to make real money, right? These are great ideas. LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use | DrumUp.

SEO 4

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly

Meltwater

It’s the end of the month again, and every marketer knows what that means: end-of-month… Read More.

4 Tips to Revamp Your Social Media Content Strategy

Ignite Social Media

We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago , but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes for your social content strategy as well. Here are a few quick tips to get your social media content strategy in shape, no gym membership required.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. Create Content That Elicits Emotion. sproutchat. sproutchat. Storytelling.

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