Tue.Sep 27, 2016

Taylor Marek

Trending Sources

The Book of Joy is here! #sharethejoy with @thedesmondtutu + @DalaiLama

Janet Fouts

The Book of Joy by Desmond Tutu, the Dalai Lama and Douglas Abrams chronicles a week with two legendary figures discussing compassion, joy and the power of humility. mindful social Social Media in Action Video book review

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How Much is Your Professional Development Worth?

Spin Sucks

If you want to stay ahead of your competition, if you want to cut through the noise and take your career to the next level, you need to invest in your professional development. Corina Manea says you should treat your career as a business. She has more. The post How Much is Your Professional Development Worth? appeared first on Spin Sucks. Comments I read voraciously (online and off).

Five Tips to Help You Create Shareable Content

Spin Sucks

The most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content. The post Five Tips to Help You Create Shareable Content appeared first on Spin Sucks.

How Do You Use Hashtags on Instagram?

agora pulse

Here’s a question I get a lot: Exactly how do you use hashtags on Instagram? There is a lot of conflicting information out there about how you use them, when to use them, and how many to use. If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. Selena Gomez gets that award, with 99.8

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook at Work Launching ‘in the Next Few Weeks’

SocialTimes Facebook

Facebook at Work  may be coming to a workplace near you in the next few weeks. The Information  reported the impending launch of Facebook at Work—which was initially announced in January 2015 –and Facebook confirmed the news to Josh Constine  of TechCrunch. Readers: Would you like to see your company launch Facebook at Work?

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5 Reasons to Attend the Social Attribution 101 Webinar

Simply Measured

Here are five  reasons to tune in. . 1. You’ll Know Your Options. How much was that impression worth, after all? You’ll See How Social Attribution Can Work. We’ll show you how one brand used social attribution to tie social activities to revenue. You’ll Understand How to Optimize. How to take action based on how dark social is affecting your business . 5.

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How to Tell the Instagram Algorithm That You’re Awesome

agora pulse

A few months ago, Instagram announced that the days of its chronological feed were over and it – like many other social networks – would be using an algorithm to determine what would show up in a user’s feed. Don’t lose hope! Create an editorial calendar. Create an editorial calendar with different themes for the days of the week. Use hashtags. Don’t be shy about using multiple hashtags. Tag users.

5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8 th , I imagine people will have a thing or two to say about that, as well. Tread carefully during election windows. The politicos are focusing on swaying voters in these states, so expect lower inventory and higher rates. 2.

A World Gone Social

Learn how companies must adapt to survive.

Best Practices For Facebook Live Broadcasts

Ignite Social Media

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In In the United States, the rate has gone up by 94% ; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. We as marketers know that using live video can be a great way to create content and interact with your audience.

A Playbook for Becoming a Thought Leader on Social Media [SSM006]

Buffer Social

The path to becoming a thought leader on social media is one that is not always clearly defined. Thought leaders and  influencers come from a wide variety of backgrounds, specialties, industries and expertise. And in many cases, social media thought leaders don’t consciously seek to become an “influencer,” it happens naturally over time with lots of hard work and dedication.

How to Analyze What Works for Your Audience

Sprout Social

The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Trying to figure out what works for your audience can be a challenge. They’ll publish a bunch of posts and just hope something gets shared. Analyze the Results.

Twitter’s Verified Accounts Application Process (Infographic)

SocialTimes Twitter

Twitter introduced an online application process for verified accounts  in July, and SurePayroll  prepared a guide in infographic form. Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business.

Facebook’s Latest Blunder and the Elephant in the Living Room

SocialTimes Facebook

The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Donald Trump’s Temperament Was Top Social Moment on Facebook, Twitter During Debate

SocialTimes Facebook

Facebook and Twitter shared their analysis of users’ posts about the first presidential debate  Monday night, and their findings were fairly similar. Facebook said 18.6 million U.S. users generated 73.8 Donald Trump  accounted for 79 percent of conversation on Facebook, while Hillary Clinton  was the topic of 21 percent of conversation. The five issues discussed the most on Facebook were: Taxes.

Facebook Beefing Up Canvas

SocialTimes Facebook

Facebook announced a host of changes and upcoming new features for its Canvas  ads, starting with new “brand-oriented marketing objectives.”. The social network said in a Facebook for Business post  that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including brand awareness and video views.

Top 7 Online Tools to Automate Your Content Marketing

Kikolani

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. feedly. Buffer. The best part? Contently. Ahrefs.

Harambe Live: Secrets to blowing up your company’s social channels

Socialmedia.biz

Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event. Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event. This is the third of a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Essential viral marketing tools.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments) it seems that is no longer the case. But what if it was? What if you could analyse any blog and see which of their articles have the most comments, in order. What does correspond to links? Guest post.

Twitter Eases Voter-Registration Process for Users

SocialTimes Twitter

Twitter marked National Voter Registration Day  with the introduction of an easy way for its users to kick-start the process. The social network announced in a blog post  that users who send direct messages to its Twitter Government @Gov  account will receive automated DM responses with their state’s voter-registration deadlines and personalized links to register. Through a Direct Message with @Gov , Twitter can help you find your state's voter registration deadline and register to vote. pic.twitter.com/ySh2elJgY6. — Twitter Government (@gov) September 27, 2016. Let the world know!

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Periscope Unveils VIP Program, Will Reward Popular Broadcasters

SocialTimes Twitter

Periscope announced that it is rolling out a  VIP Program , which will give popular broadcasters access to special rewards, including a VIP badge for their profiles. In addition to receiving a VIP badge, VIP users will have the chance to be included in a “rotating list of broadcasters for people to follow.” The ” The VIP Program will offer three tiers of benefits (Bronze, Silver and Gold), and users will be assigned to a tier depending on the number of followers they have on Periscope and the number of average total live viewers they attract per broadcast.

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Facebook: More Than 4 Million Active Advertisers; 60 Million-Plus Businesses Using Pages

SocialTimes Facebook

Facebook announced Tuesday that more than 4 million businesses worldwide are active advertisers on the social network, with more than 70 percent of them based outside of the U.S. More than 60 million businesses globally are using Facebook pages, and other statistics the social network revealed in an email to SocialTimes included: The fastest-growing region in terms of businesses advertising on Facebook is Southeast Asia. The fastest-growing countries, in terms of percentage increase in 2016 versus 2015, are Vietnam, Indonesia, Greece, Ukraine and the Philippines.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The One Reason Your Amazing Blog Post Hasn’t Gone Viral (and 8 Things You Can Do About It)

ProBlogger

This is a guest contribution from ProBlogger Expert Kelly Exeter. So you’ve written an AMAZING blog post; one you know contains everything it needs to go viral: Irresistibly magnetic headline. Compelling hook. Content that addresses a genuine pain point for your readers. Powerful storytelling. You put it out into the world and the response is … underwhelming. So where have you gone wrong?