The Psychology of Social Engagement
Taylor Marek
APRIL 16, 2012
It's the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before.
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