Sherrilynne Starkie

OCTOBER 23, 2012

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. (Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa. The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights o

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users.

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How To Guidelines Feed Feedly 274

Waxing UnLyrical

OCTOBER 24, 2012

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.

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Sites Facebook Mobile Aggregator 256

The Marketing Blog

OCTOBER 20, 2012

Walk for Health - A multi-city walking event in Delhi, Mumbai and Bangalore powered by Max Bupa on 4th November 2012. Filed under: Infographic Tagged: max bupa , walk for health , walk4health , walking.

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Eventful 208

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Social Media

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. (Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program.

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Study Social Media Wikipedia ROI 377

Mindjumpers

OCTOBER 26, 2012

Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has taken a turn for the better. Besides the many improvements to the industry Facebook has become, the platform itself has undergone substantial changes the past year as well, improvin

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Facebook Statistics Mobile Applications 260

Techipedia: Tamar Weinberg

OCTOBER 23, 2012

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans. “Binders Full of Women,” a spontaneous reaction to a hollow sounding, debate response by Mitt Romney, had reached 334,000 Likes on Facebook (now at 355,621 Likes).

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Social Media Sentiment Tumblr Meme 191

Sherrilynne Starkie

OCTOBER 22, 2012

IABC Ottawa is holding an excellent event for senior communicators tomorrow all about managing change and now is your chance to book. Whether you are in the midst of workplace change, still picking up the pieces from a recent change, or there’s more change on the horizon, Kellen Greenberg of Systemscope will provide tips on how to successfully manage your organization’s transformation while minimizing the wear and tear on you and your people.

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Eventful Conference Newsletter Course 259

Waxing UnLyrical

OCTOBER 25, 2012

Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas. That’s right. People around the globe can see what we’re saying — but only if they know it’s there.

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Social Media MySpace Flickr Platform 188

Firebelly

OCTOBER 23, 2012

When I played college soccer, my coach, Larry, said something that has stuck with me for the last 25 years: the best defender a forward will ever face is an orange cone. “The orange cone doesn’t actually do anything, but immediately the forward is more likely to make a dribbling mistake, because he’s got to go around the cone.” Larry’s point was that when it comes to defense, the forward is the one under all the pressure.

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Content Marketing Creative Commons Flickr 182

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Social Media

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.

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Buy Retail Survey Social Networking 194

Kikolani

OCTOBER 24, 2012

This is a guest post by Wayne Liew. LinkedIn Answers is a tool often overlooked by bloggers. Over the past couple of months, I have been playing around with the available features and finding ways to get the most out of them. While consolidating the features into The Ultimate Guide to LinkedIn Answers , I discovered the fact that apart from being able to generate traffic, leads and sales for bloggers, the platform is also an awesome place for bloggers to come up with blog post ideas.

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LinkedIn Survey Crowdsourcing Blogger 167

Waxing UnLyrical

OCTOBER 26, 2012

I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!), and next week I’m off on business trip to Joizee. And even better, I’ll be traveling 0n Halloween.

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Travel Publishing Google Twitter 177

yMarketingMatters

OCTOBER 21, 2012

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link].

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URL Social Media LinkedIn Facebook 147

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Social Media

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). use of new acquisition and engagement metrics. more effective social marketing by

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Engagement Automotive Brands Paid Search 194

Convince & Convert

OCTOBER 20, 2012

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote presentation Tuesday, when I joined more than 4,000 other marketers at ExactTarget’s smashing Connections conference in Indianapolis.

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Marketing Conference Social Media 152

Waxing UnLyrical

OCTOBER 23, 2012

It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post. I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. But it was such a great experience that I wanted to share a little more of what I perceived as the conference highlights.

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Conference Storify Publishing Google 165

Idaconcpts

OCTOBER 26, 2012

If you are familiar with gaming terminology, ‘augmented reality gaming’ is a phrase you might have heard thrown about in the last few years. Augmented reality takes the real world in real-time and enhances it with computer generated features in the form of sound, imagery and video. Pretty cool, right? Well, one of the main ways that augmented reality can be utilized is through video gaming; you can bet your bottom dollar there will be a market for it!

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iPad iPhone Video Company 137

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Social Media

The Realtime Report

OCTOBER 26, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 175 million members. via LinkedIn.

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Social Networking Study Posterous Tumblr 191

Convince & Convert

OCTOBER 25, 2012

When considering a content strategy for your business, think about the reasons why people choose to interact with you online in the first place. Guess what? They are the same basic reasons people are interested in what you have to say in the real world. Content strategy is a term that has become popular in web development and user experience disciplines over the last several years, and the job of a content strategist is to plan, curate, and distribute interesting and shareworthy content.

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Strategy Content Curation Marketing 151

Ari Herzog

OCTOBER 22, 2012

A man dies from prostate cancer every 18.6 minutes. It is the second-leading cause of cancer death in men. This year, in 2012, more than 242,000 men will be diagnosed with prostate cancer and more than 28,000 men will die from it. My great-grandfather had prostate cancer. I lost an uncle to breast cancer. In the next few years, I will undergo a genetic test to detect if I have it.

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Cause marketing Class Team Course 135

Kikolani

OCTOBER 25, 2012

There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The downsides to some of the pre-existing networks include price, difficulty navigating the platform, and (for bloggers) opening the door to lost of unwanted spammy requests by businesses not even relevant to your industry.

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Blogger Directory NoFollow Guidelines 134

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Social Media

The Realtime Report

OCTOBER 26, 2012

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. NASA regularly invites influential bloggers to document key events such as this one. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.

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Influencer Marketing Upcoming Analysis 185

Convince & Convert

OCTOBER 20, 2012

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote presentation Tuesday, when I joined more than 4,000 other marketers at ExactTarget’s smashing Connections conference in Indianapolis.

Marketing 135

Marketing Conference Social Media 135

Adam Sherk

OCTOBER 24, 2012

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat. To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base.

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Press Release Sports Team Statistics 108

Ari Herzog

OCTOBER 25, 2012

It’s an issue that must be asked in a culture and society where technology is seemingly on the verge of supplanting the human race. Given the major technological milestones of the last decade people are wondering: What’s next? And what are the social implications? Business implications? Is this new technology being made affordable for all? And perhaps most importantly, will it ultimately help or hurt us?

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Wikipedia iPad Privacy iPhone 122

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Social Media

The Realtime Report

OCTOBER 24, 2012

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).

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Real Estate Energy Social Networking Buy 170

Kikolani

OCTOBER 22, 2012

This is a guest post by Jacob E. Dawson. As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. On top of that, earning money through a blog is no longer a shoe-in – it’s an ongoing challenge, and for a lot of bloggers Google’s AdSense is the only life-support system they have for their writing projects.

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Adsense CPA Google CPC 126

Techipedia: Tamar Weinberg

OCTOBER 23, 2012

test. test is a post from: Techipedia | Tamar Weinberg. The post test appeared first on Techipedia | Tamar Weinberg.

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Small Business Mavericks

OCTOBER 26, 2012

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation.

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Reputation Engineering Google Publishing 105

The Realtime Report

OCTOBER 22, 2012

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. The live event was held in the parking lot of a Kmart in Chicago, and featured dancer Monternez “Monty” Rezell (of America’s Got Talent fame) in 150 of Kmart’s 3,000 Halloween costumes – in just six hours and five minutes.

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Ustream Blogger Campaign Social Media 168