Dave Fleet
APRIL 5, 2012
Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Telling someone you’re terrific is so, well…crass, obnoxious, and Neanderthal, anything but effective.
SocMed Sean
APRIL 5, 2012
Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. Over the course of my career, I have worked for companies ranging from small boutique shops all the way up to Fortune 500 and 100 companies and my experience has been that the bigger the shop, the more resistant to new technologies th
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Waxing UnLyrical
APRIL 5, 2012
I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!
Janet Fouts
APRIL 5, 2012
A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. “The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel.
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Idaconcpts
APRIL 5, 2012
Over a period of 24 hours on Yahoo Answers, the following number of questions were asked and answered in each category. (Click for larger image). via Neo Mammalian Studios.
Small Business Mavericks
APRIL 5, 2012
If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. However, Yahoo!, Ask and AOL probably think the opposite as their share of the search market gradually diminishes. We expected as much from Yahoo! as Bing takes over, and Ask and AOL are continuing a downward trend that started many years ago.
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Jeff Esposito
APRIL 5, 2012
Hey folks, how was your week? Hopefully many of you are getting out early today or have off in honor of Good Friday or Passover. My week was productively busy and I am excited to see the fruits come from the groundwork laid. Have any big weekend plans? My family will be celebrating an early birthday for our son with Mrs. Espo’s family. Enjoy and catch you all on Monday.
ProBlogger
APRIL 5, 2012
This guest series is by Greg McFarlane of Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? As the worldwide recession enters its umpteenth year, it’s difficult for most merchants of any kind to make a sale. It’s particularly so if you’re a blogger who wants to advance from engaging readers about your subject of interest to getting those readers to buy something.
Convince & Convert
APRIL 5, 2012
This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Listen Now. Click the play button to listen here: Download the audio file: [link].
ProBlogger
APRIL 5, 2012
In our first article from the series Build Blog Products that Sell , Greg McFarlane makes an interesting point. “Don’t be afraid to solicit feedback,” he says, “but on the other hand, don’t cede the responsibility of initiative by asking your readers, ‘So, what would you like to see?’” I wanted to touch on this in a little more detail, because I know that for those just starting out on their first foray into building blog products, and possibly doing reader re
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