A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.
Five Skills Every Communications Entrepreneur Should Have
MAY 25, 2016
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.
A New Brand: Seven Things to Consider Now
JULY 11, 2016
Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. Patrick Cole has more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.
The 2016 Modern Blogging Masterclass
SEPTEMBER 9, 2016
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. Learn how to integrate owned and earned media to drive real business results. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Communication Planning earned media integrate pr online course owned media PESO model
Being a Solo PR Pro is Different from Doing PR In-House
JUNE 7, 2016
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.
A World Gone Social
Learn how companies must adapt to survive.
Five Social Media Trends for 2016
DECEMBER 30, 2015
By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Six Powerful Tips to Increase Online Engagement.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
#ContentChat Twitter Chat Recap
AUGUST 30, 2016
This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.
Ten Ways to Enhance Your Creativity
JULY 12, 2016
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing. The post Ten Ways to Enhance Your Creativity appeared first on Spin Sucks. Comments These are very good ideas to challenge ourselves to be more.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.
The 10 Commandments of Online Etiquette
JULY 23, 2015
By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
By Gini Dietrich. Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” ” But, actually, it’s not Facebook. It’s me. Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Create a video series. Write case studies. Or,
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
PR Has Officially Reached the Era of Data
JUNE 22, 2016
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.
Four Ways to Keep Content Fresh
JULY 29, 2015
By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. And they would. The point is this: They make blenders. Keep Content Fresh.
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
By Laura Petrolino. Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves. Stories that may or may not matter to their consumer. Great Stories are Inclusive. What makes a really amazing book?
Leading Leaders: PR Pros Need Sharpened Leadership Skills
JANUARY 12, 2016
It's time for PR pros to become leading leaders. Nicole Rodrigues shares five ways PR pros can sharpen their leadership skills. The post Leading Leaders: PR Pros Need Sharpened Leadership Skills appeared first on Spin Sucks. Related Stories Five Tips to Effectively Delegate in the New Year How Do You Know You Work for the Right Leader? How Stories About Your Workplace Shape Team Culture.
Four Tips to Help You Write About Yourself
APRIL 5, 2016
Whether it’s completing a social media profile, a blog article bio, or an introduction for a speaking gig, we’re called to talk about ourselves more and more. That makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P. Fisher comes with some tips to help you do that. Comments Fantastic tips. So hard!
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
By Gini Dietrich. On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” ” In fact, it’s rather valuable. found myself nodding along and then yelling AMEN!!
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
By Iliyana Stareva. Raise your hand if you agree with the following statements: PR people excel at content. PR people suck at measurement. really wish we could poll this now. I’m pretty sure the majority of you agree with me. Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Everyone, save one or two people, raise their hands.
How Stories About Your Workplace Shape Team Culture
SEPTEMBER 30, 2015
By Sean Glaze. The content and tone of your workplace stories are powerful tools that can weaken or strengthen your team culture. What your employees say to and about each other, about the jobs they do, and about the ultimate purpose of their efforts eventually becomes imprinted on everyone’s mind. Inspiring work stories are even more significant for new employees. Don’t despair.
Ten PR Lessons from House of Cards
JUNE 8, 2015
By Gini Dietrich I finally started to watch House of Cards and I am so mad! And I love Peter Russo. That said, there are some crazy good PR lessons you can gain from watching the show. So I shall focus on that instead of the horrible people (and my love of Peter Russo). Ten PR Lessons from House of Cards Be prepared. Be prepared for the hard questions. Don’t lie. Respond quickly to a crisis. In
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains. The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
By Cosette Jarrett. As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora. Buzzsumo.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
By Bryan Adams. Research from Media Dynamics, Inc. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. On average, we’re exposed to 5,000 ads or brand exposures … per day! For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Community Over Network.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
By Gini Dietrich. Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. Think about it from your perspective. When you do a Google search, how often are you asking a question? If I let my search bar autofill, I find things such as: What is my IP address? What time is it? The word?