A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.
Five Skills Every Communications Entrepreneur Should Have
MAY 25, 2016
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.
A World Gone Social
Learn how companies must adapt to survive.
Being a Solo PR Pro is Different from Doing PR In-House
JUNE 7, 2016
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!
PR Has Officially Reached the Era of Data
JUNE 22, 2016
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Six Powerful Tips to Increase Online Engagement.
Drive Toward Social Intelligence Maturity
Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.
Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples.
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
Leading Leaders: PR Pros Need Sharpened Leadership Skills
JANUARY 12, 2016
It's time for PR pros to become leading leaders. Nicole Rodrigues shares five ways PR pros can sharpen their leadership skills. The post Leading Leaders: PR Pros Need Sharpened Leadership Skills appeared first on Spin Sucks. Related Stories Five Tips to Effectively Delegate in the New Year How Do You Know You Work for the Right Leader? How Stories About Your Workplace Shape Team Culture.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ten Ways to Enhance Your Creativity
JULY 12, 2016
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing. The post Ten Ways to Enhance Your Creativity appeared first on Spin Sucks. Comments These are very good ideas to challenge ourselves to be more.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
By Gini Dietrich. Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” ” But, actually, it’s not Facebook. It’s me. Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Create a video series. Write case studies. Or,
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
By Gini Dietrich. On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” ” In fact, it’s rather valuable. found myself nodding along and then yelling AMEN!!
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
The 2016 Spin Sucks Book Recommendations
JUNE 30, 2016
It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic. The post The 2016 Spin Sucks Book Recommendations appeared first on Spin Sucks. Related Stories Why PR Professionals Need to Pay Attention to Crowdfunding Determine the Right Metrics for Your Content Marketing Blogging Most Certainly Is Not Dead.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
By Iliyana Stareva. Raise your hand if you agree with the following statements: PR people excel at content. PR people suck at measurement. really wish we could poll this now. I’m pretty sure the majority of you agree with me. Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Everyone, save one or two people, raise their hands.
Four Ways to Keep Content Fresh
JULY 29, 2015
By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. And they would. The point is this: They make blenders. Keep Content Fresh.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
By Cosette Jarrett. As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora. Buzzsumo.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.
The 10 Commandments of Online Etiquette
JULY 23, 2015
By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?
Use SEO to Augment Your Business Development Plan
JUNE 9, 2016
One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would.
The Chemistry of Thought Leadership, Content, and PR
JULY 26, 2016
Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy. The post The Chemistry of Thought Leadership, Content, and PR appeared first on Spin Sucks.
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
The Spin Sucks Inquisition: Gerry Corbett
JUNE 24, 2016
On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Nicole Rodrigues The Spin Sucks Inquisition: Tony Gnau The Spin Sucks Inquisition: Deirdre Breakenridge.
Why the E. L. James Twitter Chat Went Horribly Wrong
JUNE 30, 2015
By Gini Dietrich. A few years ago, my good friend Abbie Fink suggested I read Fifty Shades of Grey. remember this because we were in New Orleans for Counselors Academy and everyone was reading it at the same time. When I finished, I announced I needed to bleach my eyeballs; not because of the “erotica,” but because the writing was so bad. And I’m not in the minority among this.
Five Things Speakers Can Learn from Bruce Springsteen
SEPTEMBER 1, 2015
By Gini Dietrich. This past weekend, I was chatting with Liana Miller in Slack ( my most favorite tool ever! about the Taylor Swift concert she’d just taken her daughter to see. We were talking about Taylor being the master at audience engagement. She said every, single person got wrist bands that light up and interact with the music. Taylor said: I like to see everyone at the concert.
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains. The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.
Maximizing LinkedIn for Business
Get started on truly maximizing your LinkedIn presence with this informative eBook.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
By Bryan Adams. Research from Media Dynamics, Inc. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. On average, we’re exposed to 5,000 ads or brand exposures … per day! For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Community Over Network.
The Employee Advantage in Social Media
DECEMBER 15, 2015
By Russ Fradin. Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. You’ve seen the posts: Canned, mass-produced tweets that sound like they were written by a marketing bot alongside copied-and-pasted Facebook shares filled with corporate jargon and buzzwords. The Employee Advantage. Employees like to be themselves, not brand robots.
Ten PR Lessons from House of Cards
JUNE 8, 2015
By Gini Dietrich I finally started to watch House of Cards and I am so mad! And I love Peter Russo. That said, there are some crazy good PR lessons you can gain from watching the show. So I shall focus on that instead of the horrible people (and my love of Peter Russo). Ten PR Lessons from House of Cards Be prepared. Be prepared for the hard questions. Don’t lie. Respond quickly to a crisis. In
Four Tips to Help You Write About Yourself
APRIL 5, 2016
Whether it’s completing a social media profile, a blog article bio, or an introduction for a speaking gig, we’re called to talk about ourselves more and more. That makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P. Fisher comes with some tips to help you do that. Comments Fantastic tips. So hard!