The 11 PR Tools You Absolutely Must Use
DECEMBER 21, 2016
On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. Gini Dietrich has more. The post The 11 PR Tools You Absolutely Must Use appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.
Seven Ways to Launch a Product Without a News Release
JANUARY 19, 2017
You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.
Eight PR Trends that Will Affect Your Jobs in 2017
DECEMBER 15, 2016
On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year. The post Eight PR Trends that Will Affect Your Jobs in 2017 appeared first on Spin Sucks.
How to Use a Bullet Journal for Business
JANUARY 10, 2017
There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist
Why Every Organization Needs a Content Style Guide
OCTOBER 11, 2016
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.
The Power of a Team Begins with Exceptional Leadership
AUGUST 23, 2016
The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.
Ten PR Professionals to Follow
DECEMBER 20, 2016
On the tenth day of Christmas, Spin Sucks gave to you 10 PR professionals to follow, stalk, and get to know. They are nominated by last year's winners. Gini Dietrich has more. The post Ten PR Professionals to Follow appeared first on Spin Sucks. Related Stories The 11 PR Professionals to Follow Ten Communicators to Follow Nine PR Blogs to Read.
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Five Tips to Help You Create Shareable Content
SEPTEMBER 27, 2016
The most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content. The post Five Tips to Help You Create Shareable Content appeared first on Spin Sucks.
The Four Most Important Things B2B Marketing Must Share with Sales
DECEMBER 13, 2016
We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together? Jonathan Gray has four things to make sure the magic happens. Comments This is great — I shared it with our CRO.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.
The 12 Traits that Define Managers vs. Leaders
AUGUST 31, 2016
There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask. by Susan Cellura As I am sure you can imagine, I am crazy about this post. I.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks.
Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. Laura Petrolino explains. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks. entrepreneur Innovation Business Growth business innovation innovation innovation strategy iPhone iphone anniversary laura petrolino
The Big Question: Your 2017 Professional Development Goals
JANUARY 13, 2017
The inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses. The post The Big Question: Your 2017 Professional Development Goals appeared first on Spin Sucks. Related Stories Thank You…and Happy Holidays from Spin Sucks! Introducing The Big Question and Monthly Fireside Chats Gin and Topics: The Last Episode of 2016.
What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling. Matt Press has more. The post What is Corporate Storytelling and How Do I Use it? appeared first on Spin Sucks. Related Stories Which Brand Storytelling Persona are You?
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.
Five Social Media Trends for 2016
DECEMBER 30, 2015
By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.
Master Modern PR By Integrating the PESO Model
OCTOBER 18, 2016
It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model. The post Master Modern PR By Integrating the PESO Model appeared first on Spin Sucks.
Five Business Books to Read for a Successful 2017
DECEMBER 12, 2016
These five business books Laura Petrolino recommends will give you the tools to have a happier, and more profitable 2017. The post Five Business Books to Read for a Successful 2017 appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.
Find Time to Exercise with These Six Tricks
SEPTEMBER 28, 2016
It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day. The post Find Time to Exercise with These Six Tricks appeared first on Spin Sucks.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
Three Productivity Tools that Will Change Your Life in 2017
DECEMBER 7, 2016
On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents. The post Three Productivity Tools that Will Change Your Life in 2017 appeared first on Spin Sucks.
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.
The Six PR Conferences to Attend in 2017
DECEMBER 13, 2016
The role of the communicator continues to evolve. Today it includes everything from content marketing and media relations to social media advertising and email marketing. To that end, Gini Dietrich has six must-attend PR conferences to continue your professional development. The post The Six PR Conferences to Attend in 2017 appeared first on Spin Sucks.
Fake News: How PR Pros Can Ethically Fight Back
NOVEMBER 22, 2016
During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it. The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. Comments I would DEFINITELY add it to my list for discussion. It's going.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Four Online Courses Every Communicator Should Take
DECEMBER 8, 2016
On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. Gini Dietrich details each to fill your brain. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.
The 10 Commandments of Online Etiquette
JULY 23, 2015
By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
Being a Solo PR Pro is Different from Doing PR In-House
JUNE 7, 2016
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. Laura Petrolino explains why you can learn about communications from our animal-friends. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.