A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.
Why Every Organization Needs a Content Style Guide
OCTOBER 11, 2016
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.
Fake News: How PR Pros Can Ethically Fight Back
NOVEMBER 22, 2016
During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it. The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. Comments I would DEFINITELY add it to my list for discussion. It's going.
Five Skills Every Communications Entrepreneur Should Have
MAY 25, 2016
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Power of a Team Begins with Exceptional Leadership
AUGUST 23, 2016
The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.
The 12 Traits that Define Managers vs. Leaders
AUGUST 31, 2016
There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask. by Susan Cellura As I am sure you can imagine, I am crazy about this post. I.
Master Modern PR By Integrating the PESO Model
OCTOBER 18, 2016
It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model. The post Master Modern PR By Integrating the PESO Model appeared first on Spin Sucks.
What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling. Matt Press has more. The post What is Corporate Storytelling and How Do I Use it? appeared first on Spin Sucks. Related Stories Which Brand Storytelling Persona are You?
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.
The Five PR Metrics That Will Win You Business
NOVEMBER 15, 2016
Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them. The post The Five PR Metrics That Will Win You Business appeared first on Spin Sucks.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.
Find Time to Exercise with These Six Tricks
SEPTEMBER 28, 2016
It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day. The post Find Time to Exercise with These Six Tricks appeared first on Spin Sucks.
How to Podcast: A Two-Part Series
OCTOBER 27, 2016
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. Laura Petrolino explains why you can learn about communications from our animal-friends. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.
Five Social Media Trends for 2016
DECEMBER 30, 2015
By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.
Play the Halloween Candy Communications Strategy Challenge
OCTOBER 31, 2016
If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types. The post Play the Halloween Candy Communications Strategy Challenge appeared first on Spin Sucks.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Six Powerful Tips to Increase Online Engagement.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Six Tips to Effectively Listen and Win New Business
OCTOBER 20, 2016
One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.
The 2016 Personal Grateful Challenge
NOVEMBER 23, 2016
For the fourth year in a row, we challenge our community to set a timer for 10 minutes and write down everything you're grateful for—with a goal of 99. This year, though, Gini Dietrich did something a little bit differently, listed only 10, and included photos and memes. The post The 2016 Personal Grateful Challenge appeared first on Spin Sucks.
Gin and Topics: Dancing Mom Will Make Your Day
NOVEMBER 11, 2016
On this week's Gin and Topics, we have a dancing mom who will totally make your day.and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more! The post Gin and Topics: Dancing Mom Will Make Your Day appeared first on Spin Sucks. The Spin Sucks Inquisition: The RoundUp, Part Three. Social Media Top 5
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
Being a Solo PR Pro is Different from Doing PR In-House
JUNE 7, 2016
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.
Four Ways to Ask Your Boss if You Can Work from Home
OCTOBER 11, 2016
The work from home movement is rapidly growing, especially among services firms. Gini Dietrich has four ways to ask your boss if you can work from home, which include having a plan and proving your success. The post Four Ways to Ask Your Boss if You Can Work from Home appeared first on Spin Sucks.
The 10 Commandments of Online Etiquette
JULY 23, 2015
By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?
Sexism is Alive and Well at This Year’s PRSA Conference
OCTOBER 25, 2016
At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women.and what we must do about it. The post Sexism is Alive and Well at This Year’s PRSA Conference appeared first on Spin Sucks. Related Stories Man Convicted of Fraud for Falsifying Contracts at Agency PR Industry Salary Survey Has Bad News for Women Can Technology Replace In-Person Meetings?
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!