Five Skills Every Communications Entrepreneur Should Have
MAY 25, 2016
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.
The Spin Sucks Inquisition: Gerry Corbett
JUNE 24, 2016
On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Nicole Rodrigues The Spin Sucks Inquisition: Tony Gnau The Spin Sucks Inquisition: Deirdre Breakenridge.
Being a Solo PR Pro is Different from Doing PR In-House
JUNE 7, 2016
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains. The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.
Five Social Media Trends for 2016
DECEMBER 30, 2015
By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.
Use SEO to Augment Your Business Development Plan
JUNE 9, 2016
One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would.
PR Has Officially Reached the Era of Data
JUNE 22, 2016
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track. The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Communication Content content marketing institute content study Google analytics key performance indicators kpis MarketingProfs url builder
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Taking the time to write long-form, well-research articles is hard. Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. Here are some ideas. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks.
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?
A PR Professional Became the Story in the Ken Starr Interview
JUNE 8, 2016
During a recent interview with Ken Starr, his PR counsel becomes the story when she stops an interview, coaches him, and returns. Gini Dietrich has more on what happened and why you never, ever, ever want to be the story. The post A PR Professional Became the Story in the Ken Starr Interview appeared first on Spin Sucks.
Competition: The Good, the Bad, and the Ugly
JUNE 21, 2016
Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter. The post Competition: The Good, the Bad, and the Ugly appeared first on Spin Sucks. Business Growth entrepreneur fluid review helen levinson indigo interactive jura survey monkey the cube the cube bbq
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Six Powerful Tips to Increase Online Engagement.
Integrated Marketing Communications is More than a Fad
JUNE 23, 2016
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples.
Leading Leaders: PR Pros Need Sharpened Leadership Skills
JANUARY 12, 2016
It's time for PR pros to become leading leaders. Nicole Rodrigues shares five ways PR pros can sharpen their leadership skills. The post Leading Leaders: PR Pros Need Sharpened Leadership Skills appeared first on Spin Sucks. Related Stories Five Tips to Effectively Delegate in the New Year How Do You Know You Work for the Right Leader? How Stories About Your Workplace Shape Team Culture.
Beautifully Written Quotes to Inspire Your Writing and Your Life
MAY 19, 2016
Many authors and aspiring writers keep a file of quotes that inspire and motivate them. Here are several on writing, women, hard work, and failure. The post Beautifully Written Quotes to Inspire Your Writing and Your Life appeared first on Spin Sucks. Communication Content A Court of Thorn and Roses A.A. Maas sheryl sandberg The History of Love Thomas Edison Winnie The Pooh Winston Churchill
Media Training Tips for Small and Large Interviews
JUNE 1, 2016
With experience comes stories. And with stories comes best practices. Gini Dietrich has media training tips to be used in both big and small interviews. The post Media Training Tips for Small and Large Interviews appeared first on Spin Sucks. Communication Media Relations 60 Minutes elon musk fleishmanhillard henry gantz media relations media training tips tesla the catfish institute
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!
Maximizing LinkedIn for Business
Get started on truly maximizing your LinkedIn presence with this informative eBook.
How to Solve a Lack of Culture Within a Virtual Office
JUNE 2, 2016
There are many pros to a virtual office, including no commute, but there also is a lack of culture. Gini Dietrich has set out to solve the issue. The post How to Solve a Lack of Culture Within a Virtual Office appeared first on Spin Sucks. Comments I think we should come to Stockholm for our annual meeting this. by Gini Dietrich I hear you Gini!! We just took on team member 7 this week and.
Use the PESO Model to Supercharge Your PR Program
MAY 18, 2016
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO model for your PR program. The post Use the PESO Model to Supercharge Your PR Program appeared first on Spin Sucks. Related Stories PR Pros Must Embrace the PESO Model Six Ways to Get the Most From Your PR Firm Five Content Marketing Tools to Help Scale Small Teams.
Four Tips to Help You Write About Yourself
APRIL 5, 2016
Whether it’s completing a social media profile, a blog article bio, or an introduction for a speaking gig, we’re called to talk about ourselves more and more. That makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P. Fisher comes with some tips to help you do that. Comments Fantastic tips. So hard!
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
By Iliyana Stareva. Raise your hand if you agree with the following statements: PR people excel at content. PR people suck at measurement. really wish we could poll this now. I’m pretty sure the majority of you agree with me. Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Everyone, save one or two people, raise their hands.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
By Gini Dietrich. Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” ” But, actually, it’s not Facebook. It’s me. Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Create a video series. Write case studies. Or,
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
By Gini Dietrich. On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” ” In fact, it’s rather valuable. found myself nodding along and then yelling AMEN!!
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
By Cosette Jarrett. As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora. Buzzsumo.
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.
Promote Social Media to the Integrated Communications Bullpen
MAY 10, 2016
Social media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix. The post Promote Social Media to the Integrated Communications Bullpen appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Bill Smith Six Powerful Tips to Increase Online Engagement Gin and Topics: Happy Mother’s Day!
Four Ways to Keep Content Fresh
JULY 29, 2015
By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. And they would. The point is this: They make blenders. Keep Content Fresh.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.
The 10 Commandments of Online Etiquette
JULY 23, 2015
By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
Seven Questions to Ask Your Team Consistently
APRIL 14, 2016
It's easy to provide answers when people ask questions, but it's incredibly difficult to ask questions back to develop morale and empower decision making. The post Seven Questions to Ask Your Team Consistently appeared first on Spin Sucks. Related Stories A One-Week, No Email Challenge Shut Up: How Great Leaders Listen Seven Ways Leaders Listen to Build High-Performing Teams.
Build Your Influencer Relations Campaign with Six Steps
MARCH 31, 2016
Influencer relations is an effective tactic in a communications program, but also very time-intense. Here are six steps for a successful campaign. The post Build Your Influencer Relations Campaign with Six Steps appeared first on Spin Sucks. Comments Yes. That's exactly how it works. by Gini Dietrich I thought I could just pay a blogger to write an advertisement.
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Paul Sutton On Video Seven Brutal Truths About Digital Marketing Trends Gin and Topics: A Hilarious Prank on Jamba Juice.