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Three Ways to Pitch Journalists—and Get Results

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There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

Five Reasons Communicators are Frustrated and Lonely

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The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos

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Task Delegation for Control Freaks: Stop, Drop, Delegate

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Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks. entrepreneur Leadership delegation laura petrolino leadership skills learn to delegate randy hall task delegation

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Extend Media Relations Efforts With Engaging, Shareable Content

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Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content

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Eight PR Trends that Will Affect Your Jobs in 2017

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On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year. The post Eight PR Trends that Will Affect Your Jobs in 2017 appeared first on Spin Sucks.

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The 11 PR Tools You Absolutely Must Use

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On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. Gini Dietrich has more. The post The 11 PR Tools You Absolutely Must Use appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.

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How to Create a Commitment to Lifelong Learning

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There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

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Five Leadership Lessons Learned from a Toddler

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Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen. The post Five Leadership Lessons Learned from a Toddler appeared first on Spin Sucks. entrepreneur Leadership confrontation delegation LMGTFY negotiations play productivity smell the flowers spin sucks book threenager why

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Why Every Organization Needs a Content Style Guide

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One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.

Turning Passive Audiences into Brand Evangelists

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Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.

The PR Industry is Full of Spin Doctors and Liars

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On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

Want to Work from Home? Get Your Own Office!

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Working from home sounds fancy and it's on almost everyone's wish-list. However contrary to the general opinion is not easy. Corina Manea tackles that and the importance of having a place you can call office at home. The post Want to Work from Home? Get Your Own Office! appeared first on Spin Sucks. get your own office

The Power of a Team Begins with Exceptional Leadership

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The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

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A World Gone Social

Learn how companies must adapt to survive.

How Being Generous on Social Media Will Change Your Life

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Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. Are You Drunk?

The 12 PR Blogs You Must Subscribe to (and Read) in 2017

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On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. Gini Dietrich has the recommendations. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. Comments Merry Christmas to you, Laura! xoxo by Gini Dietrich Yes!! I'm always looking for new blogs to sign up to and if. chris penn Christopher S.

Five Tips to Help You Create Shareable Content

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The most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content. The post Five Tips to Help You Create Shareable Content appeared first on Spin Sucks.

How to Use a Bullet Journal for Business

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There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist

Social Media Marketing GPS

Three Challenges to Remote Work and How to Overcome Them

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Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.

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Five Crucial Tips for Building Your Personal Brand

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Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.

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The 12 Traits that Define Managers vs. Leaders

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There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask. by Susan Cellura As I am sure you can imagine, I am crazy about this post. I.

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The Four Most Important Things B2B Marketing Must Share with Sales

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We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together? Jonathan Gray has four things to make sure the magic happens. Comments This is great — I shared it with our CRO.

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How to Be Social: A Social Media Manifesto

Social Media Calls-to-Action that Connect You to Consumers

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How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.

Five Social Media Trends for 2016

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By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.

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What Alternative Facts Mean to the PR Industry

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As part of his very first news conference, press secretary Sean Spicer presented alternative facts. Here's how that affects the PR industry. The post What Alternative Facts Mean to the PR Industry appeared first on Spin Sucks. Related Stories The Brave New World of Crisis Communications Seven Ways to Launch a Product Without a News Release Cleopatra: The PESO Model Pharaoh.

What is Corporate Storytelling and How Do I Use it?

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Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling. Matt Press has more. The post What is Corporate Storytelling and How Do I Use it? appeared first on Spin Sucks. Related Stories Which Brand Storytelling Persona are You?

8 Stupid Simple Social Media Tricks to Boost SEO

Ten PR Professionals to Follow

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On the tenth day of Christmas, Spin Sucks gave to you 10 PR professionals to follow, stalk, and get to know. They are nominated by last year's winners. Gini Dietrich has more. The post Ten PR Professionals to Follow appeared first on Spin Sucks. Related Stories The 11 PR Professionals to Follow Ten Communicators to Follow Nine PR Blogs to Read.

Media Relations is a Tactic, Not a Strategy

Spin Sucks

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.

Master Modern PR By Integrating the PESO Model

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It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model. The post Master Modern PR By Integrating the PESO Model appeared first on Spin Sucks.

The 10 Commandments of Online Etiquette

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By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?

Maximizing LinkedIn for Business

Find Time to Exercise with These Six Tricks

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It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day. The post Find Time to Exercise with These Six Tricks appeared first on Spin Sucks.

The Psychology of Marketing: Nine Tools You Need

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Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.

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Five Business Books to Read for a Successful 2017

Spin Sucks

These five business books Laura Petrolino recommends will give you the tools to have a happier, and more profitable 2017. The post Five Business Books to Read for a Successful 2017 appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.

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Increase Blog Traffic with These 12 Ideas

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By Gini Dietrich. Yesterday, my friend  Sheryl Brown-Madjlessi  posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” ” But, actually, it’s not Facebook. It’s me. Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Create a video series. Write case studies. Or,