SocMed Sean

MAY 22, 2012

Facebook does it again! First, it was adding ads to your timeline , next it was posting articles and updates based on what your friends were doing. Now, Facebook is hijacking your timeline and inserting “Trending Articles” While I’m not positive about the source, it’s likely that Facebook monitors the articles/blog posts that your friends are clicking on and sharing and then presumes that you’ll want to see them too.

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SocMed Sean

APRIL 17, 2012

I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.

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SocMed Sean

JUNE 21, 2012

I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned. Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. I originally started at IntranetExperience.com and eventually moved over here to SocMedSean.com to expand my writings beyond internal social networks to both internal and external.

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SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in s

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SocMed Sean

MAY 29, 2012

As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.

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SocMed Sean

MARCH 24, 2012

I have had a LOT of feedback about my article about why I deleted by pinboards because of Pinterest’s Terms of Use. Everything from fear to curiosity to anger. In case you haven’t read my earlier articles, I’m actually very impressed with Pinterest and their approach to social sharing. I even took a stance that Pinterest may be the next raging social network and edge Google+ further to the back-burner.

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SocMed Sean

JULY 24, 2012

Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ? Are their opportunities for synergy between these projects? Can we put together a cross-functional team? All phrases based on buzzwords that often are nebulous in their meanings, which means they’re difficult to measure.

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SocMed Sean

MARCH 12, 2012

If you are a blogger or content creator, you REALLY should read the Pinterest terms of use I know I’m going to be in the minority, here, but I’m not thrilled about Pinterest right now. If you have been living under a rock and don’t know what Pinterest is, check out my article on why Pinterest might be able to beat Google+ as the next “big” social network.

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SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. Having been involved in social media for the last 20 years and having run my own large, web-based community, I have seen a LOT of flame wars, bullying,

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SocMed Sean

MARCH 6, 2012

With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos. Because I upload a lot of photos to Facebook from my phone, every photo lands in my “Mobile Uploads” folder (also known as an album) by default.

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SocMed Sean

MARCH 6, 2012

I am a sucker for a challenge…almost to a fault. I just can’t walk away from a good opportunity to wrap my brain around a problem. Just ask anyone who knows me, the easiest way to get me to solve a problem is to say something like “you can’t do that” or “everyone else has tried and no one has figured it out” To me, that’s like throwing down the gauntlet and daring me to find a solution.

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SocMed Sean

MAY 25, 2012

Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose.

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SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

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SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition.

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SocMed Sean

SEPTEMBER 26, 2012

No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

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SocMed Sean

MARCH 18, 2012

"Spring" via promanex on Flickr under creative commons license. Ahhhh Spring! The flowers are blooming, the trees are budding, and there’s a sense of renewal in the air. But with Spring also brings with it the need to do Spring cleaning. For our cars, we wash off the grime and road salt that has built up over the last few months. For our houses, we clean the windows, air out the house, get the old leaves out of the flower beds, and get the yard prepped for growth.

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SocMed Sean

SEPTEMBER 3, 2012

Social media offers a lot of great opportunities and access to information. Among other things, some of the benefits of engaging in the social space include: The chance to stay connected with friends or family who don’t live close A way to meet new people and build relationships Access to fun, entertaining content that just makes you laugh Access to educational content that helps you grow your career or expand your understanding of a topic The opportunity for companies to connect, on a per

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SocMed Sean

JANUARY 1, 2012

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of thos

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SocMed Sean

MAY 15, 2012

Dear Brand Managers, Let’s face it…engaging online isn’t always easy. Sometimes, things go wrong. Sometimes product updates don’t go as we plan. Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. If something goes wrong, let them know about it as early as possible.

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SocMed Sean

JULY 10, 2012

Social and mobile…they go together like peanut butter and jelly. But, like anything else, too much of a good thing can be bad for you. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. With our phones, we can now look up local restaurant reviews on Yelp, share photos of unique items we find at stores via Instagram or Facebook and eve

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SocMed Sean

JUNE 10, 2012

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. Notice how I chose my words carefully. I didn’t say “Foursquare has beaten the competition” or “Foursquare has succeed”…I just said they outlasted the competition. Competitors like Yelp, GoWalla and Loopt have fallen by the wayside, leaving Foursquare to be the one left standing.

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SocMed Sean

JUNE 24, 2012

People. PLEASE READ THE WHOLE ARTICLE before you tweet! Be sure that you understand what information you’re sharing. It’s important. Recently, Twitter published a blog post indicating that they are going to create a feature called “Expanded Tweets” In the post, they clearly indicate that: “When you expand a Tweet linking to a news article by The New York Times , The San Francisco Chronicle or Der Spiegel Online , you can see a preview with the headline, the introdu

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SocMed Sean

AUGUST 21, 2012

I admit it…I’m a channel flipper. Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? And my channel changing doesn’t even have a reasonable pattern. 30 seconds of The Daily Show followed by 30 seconds of Storage Wars followed by 30 seconds of CNN, you get the picture.

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SocMed Sean

JUNE 24, 2012

I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it. If that’s the case, then social media strategists shouldn’t ignore it, since it’s likely going to be a big part of the SEO formula going forward.

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SocMed Sean

JUNE 26, 2012

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest.

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SocMed Sean

OCTOBER 6, 2012

Shhh… photo courtesy of Sarah G on Flickr via Creative Commons license. Recently, Twitter has been behaving pretty anti-socially with their data. For a company that is engaged in the business of social media (which means sharing things), they recently restricted how developers can use their API. Needless to say, a lot of people are pretty miffed about this behavior from one of the big social media companies.

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SocMed Sean

FEBRUARY 22, 2012

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you. Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do.

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SocMed Sean

JUNE 6, 2012

Certain things just go together. Peanut Butter & Jelly Oreos & Milk Salt & Pepper and… Social media & mobile technology It’s a great fit, right? Think about it. Do you have a smartphone? If you do, consider all the time you spend on it and then think about how much of that is actually spent talking on the phone. For most people, our technology devices have become more about the data they transfer between apps, email, Facebook, Twitter, and text messaging and less abou

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SocMed Sean

FEBRUARY 28, 2012

To all my blogger friends, I would love to hear opinions on whether it is more responsible for us to be right vs. first when reporting information. Is speculation okay? Is it useful? As content becomes more and more valuable and as we each try to increase awareness of our blogs, build our following, and increase traffic, how important is it to ensure that our facts are correct before we hit the “Publish” button?

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SocMed Sean

FEBRUARY 26, 2012

Unless you have been living under a rock or on an island populated primarily by men, you have likely heard a slight shift in the vocabulary of the women around you. The terms “pinned” or “pinning” are no longer accompanied by the details of a fraternity dating ritual, but instead are followed by dialog about recipes, shoes, arts and crafts, or wardrobe ensembles.

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SocMed Sean

JUNE 23, 2012

In 2011, Facebook announced a new advertising program called “Sponsored Stories” that basically told your friends what you were doing in the form of an advertisement. For instance, if I posted “Grabbing my third cup of coffee from Starbucks today. Watch out co-workers!” as a Facebook status update, then Facebook could re-purpose that post and and add this advertisement to any of my friends’ news feeds: Unfortunately, regardless of whether you liked being a pawn in F

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SocMed Sean

JANUARY 5, 2012

Rule number one of succeeding in social media is to first ensure that you have a product or service that your customers like. If your customers don’t like your product, opening up a Facebook page and/or a Twitter account is an invitation for them to tell you (and the rest of the world) about everything that they don’t like about your company, products, and services.

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SocMed Sean

JANUARY 7, 2012

Yes…I’m a bit of a social media geek and I work with a bunch of social media geeks too. The team understands that social media is about people. It’s about creating and maintaining individual connections. It’s about learning about someone and making a difference in their life. And one of the ways the team practices what they preach is by celebrating the important events in each others’ lives.

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SocMed Sean

JANUARY 11, 2012

Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. I already had an iPad, so I knew how great these devices were and when my wife and I decided to get my daughter (who is a voracious reader) a tablet, I felt like it would be an easy decision.

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SocMed Sean

JANUARY 8, 2012

2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. What started as a review of the StripGenerator social network (a social network for people who like to create comics), quickly turned into a fun, entertaining passion for converting real-life social media conversations into humorous art.

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SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get socialR

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SocMed Sean

MARCH 4, 2012

I know it’s not directly related to social media, but I’m amazed by the number of people out there that complain about the slow speed of their computers who have never defragmented their hard drive. As the resident tech guy with my family and friends, they often ask me why their computers run slow and when I ask them the last time they defragmented, the response is generally “What?

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