SocMed Sean

DECEMBER 6, 2011

Maybe you should be more interesting! Let’s get something straight. For those of us who take social media seriously, it’s not a game. It’s not about numbers, it’s not about volume, and it’s not about tweeting every little thing we’re doing all day long. In fact, for me I make my living from social media and I take it very seriously.

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SocMed Sean

DECEMBER 11, 2011

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88. Of these two people, who do you think would be considered more influential my anyone engaging online? According to their Klout scores, Robert Scoble would be considered more influential than President Obama because Scoble has a higher Klout score than President Obama.

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SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “ta

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SocMed Sean

DECEMBER 6, 2011

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. A barren wasteland full of bots and spam. When I mention people, I’m not just talking about your customers, prospective customers, bloggers, tweeters, and professional contacts on LinkedIn.

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SocMed Sean

NOVEMBER 28, 2011

In my previous post in this series, I discussed how blogging and tweeting were key elements to sharing my expertise on intranets. Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company.

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SocMed Sean

NOVEMBER 20, 2011

Every once in a while, a friend, colleague, or client will ask how to improve their blog so they can get more traffic. Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. Sometimes, when I ask whether they are consistently analyzing their previously published content and re-shaping their future content, I get a response like “well…I’m making sure that my titles and content are stuffed full of k

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Engineering Tips Construction SEO 230

SocMed Sean

NOVEMBER 29, 2011

In the first two articles in this series, I talked about how my experience and real-life connections were important elements in getting a job interview and, eventually, an offer for a position as Senior Manager of Social Media Strategy for a digital agency here in Kansas City. For the last 18 months, I have had the pleasure of leading a team of outstanding social media talent with a broad range of backgrounds and skills.

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SocMed Sean

NOVEMBER 18, 2011

The Skills feature of a LinkedIn profile is one of the most often overlooked features, but one that is critical to anyone leveraging LinkedIn to develop a social network or look for a job. In addition to listing your education and experience, the skills section can help your profile by adding tags that ensure your profile is more attractive to search engines and easier to locate for those using the LinkedIn search.

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Skills LinkedIn Tips Engineering 220

SocMed Sean

DECEMBER 28, 2011

When you think of your customers, how do you picture them? Are they friendly, appreciative, and happy to be using your products and services? Or are they angry, complaining, and ready to hang you out to dry publicly every time one of your products doesn’t perform properly? If your perception is of happy people, great. It likely means that you have strong products and services that help your customers in their daily life and they enjoy using them.

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SocMed Sean

NOVEMBER 19, 2011

For a while now, I have been hearing stories about how other bloggers are getting great traffic results from StumbleUpon. I admit it, though, I’m a bit late in the game to gleaning the true value of StumbleUpon. Until recently, I just saw it as another social bookmarking tool like Digg , Delicious , or Reddit. And while each of those are important to helping you in your blog distribution plan, I treated StumbleUpon as just another place to submit a bookmark to my site so I could create an

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SocMed Sean

NOVEMBER 12, 2011

I have to admit, I’ve been pretty vocal in my irritation with Apple recently. After updating my iPad to iOS 5, I converted my previously bulletproof tablet to a hunk of junk that crashed almost every time I loaded up Mail, Safari, StumbleUpon and EverNote. At first, I thought it was the Cloud services introduced in iOS 5, and turning off the services seemed to help at first.

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SocMed Sean

NOVEMBER 29, 2011

This morning I received a very cute email in my Inbox from Google. This is what it said: Dear Wavers, More than a year ago, we announced that Google Wave would no longer be developed as a separate product. At the time, we committed to maintaining the site at least through to the end of 2010. Today, we are sharing the specific dates for ending this maintenance period and shutting down Wave.

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SocMed Sean

DECEMBER 24, 2011

This post goes out to all my friends, followers, and readers. It’s time to turn off the technology and spend some time with friends and family. Those of us who are active with blogs, Facebook, Twitter, YouTube, Email , Farmville, whatever…sometimes need to just turn off the computer, power down the iPad, and hide the phone. Our addiction to social media is at epic proportions and we often sacrifice our quality time with family in lieu of online time with friends.

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SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients.

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SocMed Sean

NOVEMBER 26, 2011

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- 2) How did you get that job? While the answer to the first question is simple and a resounding “No!” (see this infographic on A Day In The Life of A Social Media Manager for more on that), the answer to the second question takes a little more time.

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SocMed Sean

NOVEMBER 13, 2011

How clean is your cell phone? You’d probably be disgusted to know. Which? Magazine recently conducted a test to determine which was dirtier; a cell phones, or a toilet flush handle. Guess which one lost? The clear loser was the cell phone with the tested mobiles having high levels of faecal Coliforms and Enterobacteriaceae. Yuck! And it’s not just your mobile phone…it’s any technology that you touch with your hands.

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SocMed Sean

NOVEMBER 24, 2011

Social media engagement isn’t easy. You can’t just create a Twitter handle, Facebook page, and YouTube account and call it a day. It takes time, dedication, and yes…budget. Some brands understand that building relationships with the members of their community takes a lot of planning and commitment. Others just consider themselves successful if they’re tweeting and posting links to their commercials and marketing materials.

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SocMed Sean

DECEMBER 4, 2011

A while back, I wrote a blog post asking the question “ Is Facebook More Important To Us Than Food? “ According to the stats in that post, not only was Facebook more important than food, but we spent more time on Facebook than eating and drinking, more time on Facebook than doing our household duties, and as much time on Facebook as we do caring for our families.

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SocMed Sean

DECEMBER 3, 2011

Contrary to popular belief, Facebook is NOT the largest social network on the planet. That honor still goes to email. Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined.

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