Socialized

APRIL 9, 2012

It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain.

Social Media 171

Social Media News Examples Twitter 171

Socialized

AUGUST 24, 2012

Disturbing photos posted in the immediate aftermath of the tragic Empire State Building shooting have caused widespread cries of "too soon." Consensus on "The Internet" (you know, that monolithic entity that has its own voice apparently) is that those posting graphic images of the shooting so soon after the event.

Facebook 168

Facebook Eventful 168

Socialized

AUGUST 6, 2012

Therapist: You should know I bill based on a 50-minute hour. Patient: That's OK, I pay based on a 75-cent dollar. Time might be real, but units of measure like minutes, seconds and hours are the arbitrary creation of man. Only tradition and laziness prompt us to schedule business activities -- like meetings, conference.

Conference 168

Conference Meeting Activities 168

Socialized

MAY 14, 2012

As Facebook prepares for its IPO later this week, the question of valuation, and the role of its gigantic (even by global geopolitical standards) user base is among the most contested issues. Not everyone agrees on how many users Facebook has. Like most networks/media sites, the company has various ways of.

Facebook 166

Facebook Issues Sites Questions 166

Socialized

JANUARY 12, 2012

I had a quick hint for public speakers and speechwriters on how to make a speaker more statesmanlike. Don't have important people make "housekeeping" remarks, like: I'd like everyone to thank our sponsors There's a great buffet at the back of the room Don't forget to attend those birds-of-a-feather sessions this afternoon Drop by.

How To 164

How To 164

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DECEMBER 18, 2012

With Instagram under fire for changes to its TOS (Terms of Service), I thought it would be useful to review The 10 Laws of Social Networking Terms of Service: Your content is not yours. Social networks and media outlets own more of your content than they ever have before, and always.

Social Networking 159

Social Networking Review Instagram Content 159

Socialized

FEBRUARY 28, 2012

In the course of just a couple of weeks, Pinterest "buzz" went from "chick niche site social network version of Etsy" to "the next amazing revolution in social business" to "Watch out, they trample on copyright holders! I just deleted my account." Did the world really change that much in less.

Social Media 159

Social Media Social Networking Course Sites 159

Socialized

DECEMBER 5, 2012

One of my Facebook friends recently posted, "Unfriending the skeevy guy old enough to be my dad* who comments on all my updates." My initial reaction was, "And just how did this person get access to your status updates in the first place?" Seriously. The offended individual either friended or accepted.

Comments 157

Comments Facebook 157

Socialized

NOVEMBER 20, 2012

As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal.

Company 157

Company Products 157

Socialized

MAY 7, 2012

Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press.

Press Release 157

Press Release News Company Facebook 157

Socialized

DECEMBER 2, 2012

The first section of Tim Calkins’ Defending Your Brand is titled An Important Note, which admonishes the reader: There are times when this book will make you uncomfortable. You may read about certain tactics and think, “That is so wrong. I can’t believe someone would do that.” Some of the approaches.

Review 154

Review Brands 154

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APRIL 18, 2012

Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well.

Social Networking 150

Social Networking Twitter 150

Socialized

MARCH 22, 2012

I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged.

Brands 145

Brands Engagement Social Media Activities 145

Socialized

JANUARY 25, 2012

On a recent Way With Words podcast, a caller asked whether a half-full trash can should be referred to as half full, or half empty, and whether this trash can was symbolic of optimism or pessimism. The question is in relation to the expression "is the glass half full or half.

Buy 145

Buy Questions 145

Socialized

JUNE 11, 2012

"Twitter is the bird, the bird is Twitter." So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need.

Twitter 140

Twitter Apple Brands 140

Socialized

MAY 21, 2012

Lots of fuss about Facebook's poor initial stock performance a few days after its IPO. It just goes to show that maybe the stock market isn't meant to be evaluated on the basis of just a few days' performance. In fact, if you bought AOL stock on April 5 of.

Facebook 140

Facebook Marketing 140

Socialized

MARCH 25, 2012

Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google+.

Social Media 140

Social Media LinkedIn Google Facebook 140

Socialized

NOVEMBER 9, 2012

As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me.

Report 138

Report Industry Social Media 138

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JULY 19, 2012

News comes today that actor Fred Willard was arrested for alleged lewd behavior at a "Hollywood adult theater." PBS announced shortly thereafter: "Given the unfortunate news reported today, effective immediately, Fred Willard no longer will be involved with the Market Warriors series," said Jeanne Hopkins, a spokeswoman for WGBH, the Boston.

News 124

News Report Marketing 124

Socialized

MAY 23, 2012

The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate.

Case Study 124

Case Study Study Discount Buy 124

Socialized

FEBRUARY 2, 2012

With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. So reports the Financial Times (and others). Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. The real change, as the Times alludes, is to.

Advertising 113

Advertising Report Social Media Marketing 113

Socialized

MARCH 26, 2012

The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials. (Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this.

Analysis 133

Analysis Facebook Social Networking News 133

Socialized

MARCH 27, 2012

My ineffective protest against the infographic megameme that now pervades our every waking moment: I surrender all copyright to this image, which I created. Post, reuse, steal freely.

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187

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MARCH 31, 2012

We have become a generation of inspirational stamp collectors. With the proliferation of lightweight infographics posted on Pinterest and Facebook, we have outsourced the personal tweet and the status update. We are present at a pivotal moment in the decline of modern civilization. The preeminence of these prepackaged ponderings is a.

Facebook 178

Facebook 178

Socialized

MARCH 14, 2012

The Denny's menu may be the first true, modern infographic. Even if you can't read, you can use the Denny's menu, with its simple text and oversized pictures of food. Just hold it up and point to what you want. This could have been titled "Dinner for Beginners." Denny's is a.

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147

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APRIL 17, 2012

Both the Obama campaign and Republican campaigns have been relying heavily on e-mail marketing to get through to voters. And in some cases, accusations have been made that sleazy techniques are being used on both sides of the aisle. A February post by Loren McDonald of Silverpop, an e-mail marketing company.

Campaign 133

Campaign Company Marketing 133