Socialized

MARCH 24, 2011

Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? I think the retweet, aka RT (in both its informal and official forms), has run its course. There are now over 200 million Twitter accounts (not all active), with.

Twitter 203

Twitter Course Activities 203

Socialized

OCTOBER 22, 2011

The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a.

Conversation 199

Conversation 199

Socialized

APRIL 7, 2011

As Agent Scully once said, "not everything is a labyrinth of dark conspiracy, and not everybody is plotting to deceive, inveigle and obfuscate." But business jargon is designed to do just that. It should never be used in any setting, but it is obviously here to stay, so all we.

200

200

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APRIL 4, 2011

Education, policy and practicality are some of the keys to maintaining corporate reputation on the social web. That was the consensus of a panel I was on last week at the Dow Jones Global Compliance Symposium in Washington, D.C. The panel generally agreed on most points, including: Training, training, and more training.

Reputation 199

Reputation Training Policies Education 199

Socialized

MARCH 10, 2011

Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence. It has been said that one of the nicest things about industry standards is there are so many.

Influencer 199

Influencer Social Media Klout Industry 199

Socialized

JUNE 13, 2011

Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. A couple years ago I wrote a competitive response for internal use.

SMS 198

SMS Advertising Twitter 198

Socialized

MAY 2, 2011

AT&T's ATTScanner app lets you scan a bar code which in turn takes you to a web site where you can buy the object you just scanned. This emerging application for mobile phone-based bar code scanning is what I call hard-wired web result. I loaded up the app (released last year.

Buy 182

Buy Products Applications Mobile 182

Socialized

JULY 20, 2011

The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old. I mentioned today on Twitter that I thought the use of the expression "+1" was.

Google 178

Google Twitter 178

Socialized

MAY 17, 2011

While contemplating an ethical or legal gaffe or some other action that might discredit a company or organization, many executives forget that their actions will long outlive the media frenzy in the days and weeks after they are disclosed. Some will be forever branded with a scarlet "S" (for screw-up).

Organization 178

Organization Company Brands 178

Socialized

NOVEMBER 27, 2011

Last week I had the privilege to be in Lisbon as the main speaker at the APAN 2011 Seminar. (Associação Portuguesa de Anunciantes is a large Portuguese marketing and communications association). The first speaker, António Gomes, Managing Director of GfKMetris, presented an extensive study on Portuguese media consumption habits, looking at.

Brands 174

Brands Study Marketing 174

Socialized

NOVEMBER 26, 2011

Yesterday, traveling home from Thanksgiving with family, we stopped at a Ghirardelli Chocolate outlet store on the side of the freeway. I checked in with foursquare, and this "Check-in Special" appeared on the screen: I ordered ice cream sundaes for the three of us, and as the clerk was ringing up.

Foursquare 174

Foursquare Travel 174

Socialized

FEBRUARY 2, 2011

A few weeks ago, before New Years, Time magazine announced that Facebook founder Mark Zuckerberg was its 2010 Person of the Year. Many thought the recognition was a year or two behind the curve. WikiLeaks founder Julian Assange was a runner-up in the magazine's ratings. Too bad Time went with.

News 174

News Social Media Facebook 174

Socialized

JANUARY 25, 2011

The world of public relations may have changed, but there are some basic business skills and workplace etiquette that new PR grads should be aware of. The current recession means we are in a "buyer's market." Agencies are very selective in hiring and may not hesitate to dismiss a new.

Skills 174

Skills Marketing 174

Socialized

MARCH 21, 2011

As I guessed in my first post, my recent foursquare "stalker" experience was a PR stunt for ifidie.net, a Facebook app that allows users to create messages that will be distributed when they die. The caller who spoke to me when I was at Great Bear in Los Gatos unfortunately.

Foursquare 171

Foursquare Facebook 171

Socialized

MAY 23, 2011

Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need.

Social Media 169

Social Media 169

Socialized

JANUARY 11, 2011

The origin of last week's Facebook shutdown rumor is no less a prestigious news organization than the Weekly World News. Instead of reading the blogs about the scam, I Googled the item and went straight to the source so I could form my own opinions. I was stunned by how.

News 166

News Organization Google Facebook 166

Socialized

APRIL 8, 2011

Facebook was recently valued at $85B on SecondMarket. With a current user base of 650 million*, each Facebook user would be worth $130 to the company. Warren Buffet thinks social networks in general are overvalued, and we might be headed for the Web 2.0 version of the dot-com bubble/bust, but in.

Web 2.0 164

Web 2.0 Facebook Social Networking Company 164

Socialized

FEBRUARY 15, 2011

Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook.

Social Graph 164

Social Graph Social Networking Communities Social Media 164

Socialized

JUNE 9, 2011

I've really been enjoying Quora. If you haven't used it, it's basically a Q&A site where people post questions and others answer, comment and rank the responses. It has elements of Wikipedia (community editing) and enough rules, etiquette and oversight to be really pleasant most of the time. I've learned.

Questions 162

Questions Wikipedia Communities Sites 162

Socialized

APRIL 14, 2011

Considered within the narrow definition of high growth social networking sites like Facebook and Twitter, it's easy to see why some wonder why Craigslist hasn't joined the social revolution, and why the site hasn't undergone significant changes to its features and user interface to remain "competitive." But to look at.

Facebook 160

Facebook Social Networking Sites Features 160

Socialized

DECEMBER 22, 2011

The current standard length of a lecture or talk is 60 minutes, sometimes comprised of a straight 60 minutes speaking and other times approximately 45 minutes speaking and a 15-minute question and answer period. The 60-minute lecture, its format and its purpose are obsolete. No one has 60 minutes to sit.

Questions 159

Questions 159

Socialized

OCTOBER 14, 2011

A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for.

Twitter 157

Twitter Study Research Company 157

Socialized

MAY 16, 2011

It's standard behavior to rush to the call for investigation and change in response to every news item. If a brick falls from a fifth-story window and hits someone on the head, the evening news can be counted on to look into the shortcomings of the brick industry, and.

Questions 157

Questions News Industry 157

Socialized

FEBRUARY 28, 2011

One of the greatest appeals of external/public social media is the status update stream. I worked with one company that developed social business apps and used its own Twitter-like status update product internally. Most of the employees were engineers, many working remotely. This application gave them back a couple of.

Applications 150

Applications Engineering Social Media Company 150

Socialized

OCTOBER 27, 2011

In a recent Forbes article, Vinod Khosla's Five-Second Slide Rule, with contributions by presentation expert Jerry Weissman, venture capitalist and Sun Microsystems co-founder talks about his five-second slide rule. At first I thought he meant one of these: Apparently, though, Khosla tests presentations slides to ensure they are not dense: For each.

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147

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OCTOBER 21, 2011

Content is worthless, or at least a lot of it is. The next time someone tells you "content is king," or, "we need someone to create content," show them this picture and remind them that this yellow drum contains content. Quality Content In fact, content is a noun meaning "something that is.

Content 147

Content 147

Socialized

OCTOBER 21, 2011

Choosing the right grammatical person for your web site will support your brand and convey the right message to customers and prospects. The grammatical person is the perspective from which your copy is written. The most popular of these are: First person singular ("I"): I have 20 years experience in corporate communications.

Sites 145

Sites Brands 145

Socialized

MAY 17, 2011

I've been amused and disturbed by some of the press coverage of the trial of International Monetary Fund head Dominique Strauss-Kahn on charges that he attempted to rape a hotel chambermaid. My favorite piece is this video produced by Reuters which I saw on Yahoo! News. The video scans newspaper headlines.

System 145

System Hotels Yahoo News 145

Socialized

MARCH 8, 2011

I'll be on a panel later this month: Keeping Your Company's Reputation Intact On The Social Network Dow Jones Global Compliance Symposium March 31, 2011 Washington, D.C.

Reputation 145

Reputation Social Networking Company 145

Socialized

NOVEMBER 25, 2011

I was reading an article on Pravda's web site, and this window popped up: When I was in journalism school there was still a thing called the Soviet Union. The two Soviet house newspapers were Pravda (The Truth) and Izvestia (The News). The old joke was "There's no news in The.

Journal 140

Journal News Sites 140

Socialized

JULY 13, 2011

For a programmer, an "elegant" solution is one that uses the least code possible to handle a particular function or process. Last month I wrote about the importance of every single word you choose. This week I spotted on the side of an Oroweat bread truck one of the most.

Process 164

Process 164