Socialized

DECEMBER 27, 2010

On October 6, 2006, A.G. Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their.

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Social Media Conference Advertising Products 230

Socialized

AUGUST 5, 2010

Are trivial Foursquare Twitter updates especially annoying, or just more of the same? Twitter was built for trivial status updates. Then came link sharing. (Remember, URL shortening wasn't built into Twitter at the beginning.) Even today, everything on Twitter can be divided into two categories: status updates and shared content. The.

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Foursquare URL Twitter Content 230

Socialized

APRIL 11, 2010

How much information are you willing to make public in order to improve your social networking experience? With the introduction of Foursquare and other location-based services, we started publishing our precise location data, and now with Blippy , our friends can see our credit card purchases as we make them. What capabilities might the next social networks have to “improve&# our intimacy with our online friends?

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Social Networking Foursquare Crowdsourcing Health Care 227

Socialized

JANUARY 7, 2010

Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’ Two old blokes chatting about media trends,&# this video is a great send up of new media, blogging, and Twitter. “If you write in Twitter: ‘I’m talking to Peter in a pub,’ then everyone would know and act accordingly.&#. “Act accordingly, how?

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YouTube Trends Social Media Video 227

Socialized

MARCH 26, 2010

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. I don’t think so. “ Experts ” have recently placed Foursquare valuations in the $50M to $70M range.

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Foursquare Facebook Web 2.0 Privacy 226

Socialized

OCTOBER 15, 2010

The Associated Press announced this week "after more than 80 years, we’re planning to retire the storied term 'Associated Press Writer'" in recognition of the realities of the online age. This is silly. I think the AP is doing this to call attention to its digital savvy, and not because the change brings with.

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Socialized

MAY 19, 2010

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking?

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Social Networking Privacy Journal Web 2.0 216

Socialized

JANUARY 31, 2010

The free-form writing style of social networks like Twitter and Facebook is changing the way people communicate, and causing students to fail English. That’s the claim of a piece out this afternoon from the Canadian Press. According to the article “(at) Simon Fraser University in British Columbia, one in 10 new students are not qualified to take the mandatory writing courses required for graduation.&# And academicians are, in part, blaming social networking.

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Twitter SMS Facebook Social Networking 216

Socialized

JUNE 30, 2010

What if Foursquare ran its customer service like CitiBank Visa…? @4sqpimp : I got a call today from Brad, my Foursquare rep. I was really surprised. Since when does a location-based service company call its customers? Brad : I identified some unusual activity on @4sqpimp ’s account. Sometimes these kinds of transactions are perfectly normal. Other times they signal a potential problem with the account. @4sqpimp : Brad asked me about my recent check-ins.

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Foursquare Activities Patterns Cost 214

Socialized

JUNE 22, 2010

Now that I have your attention, this isn’t really about Jesus, but he factors in. I was chatting with a friend about the motivations behind the sensationalistic and predictable headlines bloggers use to attract attention. The simplest explanation is that the system is gamed. People write what they write to draw readers, because they participate in affiliate advertising and get paid for clicks, because they are attention whores who get personal validation and an adrenaline rush from increasing bl

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iPad Blogosphere Affiliate marketing Meme 214

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations.

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Social Media MySpace Sharepoint comScore 214

Socialized

SEPTEMBER 23, 2010

Social media is expected to bring with it a new world order in which global participation and communications will erase our differences and bring about peace, love and understanding. It just hasn't happened yet. Carrie James, research director for Harvard's Project Zero, spoke at the recent Mashable Social Good Conference. James.

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Social Media Conference Project Research 207

Socialized

DECEMBER 2, 2010

Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they.

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Insurance Social Media 205

Socialized

JULY 6, 2010

So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Your company is truly social, isn’t it? Everything on the checklist is in place. But none of these things equates to being truly social. Being social, or being engaged with consumers, is a deep cultural attitude that a company either has or doesn’t have.

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Company Feed Feedly Social Media 203

Socialized

AUGUST 5, 2010

Information orphans of the Google era, unwanted telephone books are accumulating in front of people's homes everywhere, creating an eyesore, a nuisance, and a timely reminder of a bygone era. I think I receive seven or eight a year. Photo: SantaCruz.com Phone books aren't the only fallout generated by technological advance. We're.

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Google 200

Socialized

APRIL 9, 2010

What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? I’ve had dozens of great conversations about this in the past few weeks, and I have been thinking about a framework for ethical and compliant social media marketing.

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Social Media Diagrams Reputation Organization 198

Socialized

AUGUST 5, 2010

One of the most powerful elements of a blog is the ability for people to leave, read and respond to comments. Often, the discussion taking place in the comments is more interesting and certainly more dynamic than the original post.

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Comments 193

Socialized

AUGUST 29, 2010

A high school student contacted me asking for career advice. She’s doing PR for her high school football team, and she wants to start now finding and creating career opportunities. If you’re early in your PR career, maybe the advice I gave her will help you: "I was encouraged to hear.

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Team 193

Socialized

AUGUST 5, 2010

Twitter has no rules. That's what I keep hearing from people who think they are the vanguard of a new movement. Don't believe it. There are rules EVERYWHERE. Twitter has its Twitter Rules, its Harassment and Violent Threats Policy, and many other rules that apply to all users. These are written.

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Twitter Policies 193

Socialized

SEPTEMBER 1, 2010

The futurists are screwed. Today I downloaded the Netflix iPhone app and sat at a table outside a local deli totally in awe that I could stream feature length movies, almost anywhere, on demand, to my phone -- with pretty good quality. Are you kidding? That would have been unimaginable.

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iPhone Features 191

Socialized

APRIL 28, 2010

With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”. The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other funct

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Social Graph API Privacy Activities 190

Socialized

SEPTEMBER 16, 2010

There have recently been some discussions about "ghostblogging," the practice of writing blog posts on behalf of someone else, and whether it is unethical. (Some are debating whether the practice is "right" or "wrong," which is interesting, but less meaningful.) It's hard to support any argument that it is unethical*. It might.

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Issues 188

Socialized

NOVEMBER 8, 2010

I read something that made me wonder about the state of social media in what might be called "the industries," large business that don't typically sell directly to consumers. Social media has definitely arrived in the media and entertainment industries. And its low cost of adoption and reliance on people.

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Industry Social Media Cost 187

Socialized

AUGUST 26, 2010

If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social.

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Social Media Badge Aggregator Sites 187

Socialized

AUGUST 5, 2010

I didn't intend for it to be an experiment, but I just realized that my brief fling with Rally (alternately called Rally Up), was one of unrequited love. I had some hopes for Rally that weren't realized, due mostly to unreasonable expectations on my part. A Foursquare veteran, I decided a.

Social Networking 187

Social Networking Foursquare 187

Socialized

FEBRUARY 22, 2010

Mainstream media are having a field day scaring consumers into thinking that criminals are preying on users of social networks that disclose their geographic locations. The idea is that you “check in&# with a service like Brightkite or Foursquare , letting your friends know you are at a restaurant, the office, the gym, etc., and this alerts criminals that you are away from home so they can burglarize you.

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Foursquare Insurance Privacy Social Networking 184

Socialized

JUNE 4, 2010

That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. Stick is an awesome writer, and @BPGlobalPR is a superlative bit of parody that is actually doing some good.

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Brands Advertising Reputation Price 183

Socialized

APRIL 25, 2010

Within the past 10 days I have told someone “Don’t put into an e-mail, chat, a tweet, a Facebook status update or anywhere else something you don’t want on the front page of the New York Times.” It’s classic communications advice. And yet, Goldman-Sachs executives are apparently too stupid and too arrogant to show any such restraint. The U.S. government has launched a fraud lawsuit against Goldman-Sachs for, among other things, misrepresenting to the federal government the company’s losses

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Research Company Price Training 182

Socialized

MARCH 30, 2010

Did you know you might be legally liable if you slam your landlord on Twitter? Even if you think he or she is a slumlord? CTV Southwestern Ontario , Canada, this evening televised a piece on “Cyber Libel&# that looked at online defamation and the liability social media users might unwittingly incur. I was interviewed for the segment, and appear briefly near the end, with some nice shots of this blog and a piece I wrote, titled Social Media Isn’t Conversation, It’s Publication ,

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Social Media Conversation Report Twitter 182

Socialized

SEPTEMBER 29, 2010

When you choose to add someone on Facebook, Twitter, or Foursquare, do you stop to think about how they might react to your invitation? And when you receive a request, what kinds of reactions have you had? There are many emotional responses to a friend request, and often, an imbalance.

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Social Networking Foursquare Twitter Facebook 178

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# I was excited that finally someone realized that these numerical measures were totally unrelated to influence.

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Influencer Social Media Metrics Statistics 179

Socialized

FEBRUARY 6, 2010

I was interviewed recently by Canadian Press , and subsequently a number of radio stations across Canada, on the effect of social networking on student language skills. The title of the Canadian Press article was Students failing because of Twitter, texting and no grammar teaching , but I don’t necessarily agree with that. Rather, I think what we have is the clash of two worlds and two kinds of language.

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Skills SMS Social Media Class 177

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino&#

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Real Estate Comparison Focus Group Blogosphere 177

Socialized

MAY 27, 2010

Interesting piece in the Baltimore Sun by Garrison Keillor on the death of publishing and intellectualism. The best part of the piece is the title “When everyone’s a writer, no one is.&# Keillor simultaneously applauds and mocks (more of the latter I think) the number of people writing online and the freedom with which they can write, and with which readers (implying low attention spans and lack of commitment) can freely skip from place to place.

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Publishing Social Networking Sites Social Media 174

Socialized

JUNE 6, 2010

From a communications standpoint, BP Chief Executive Tony Hayward’s statements today on BBC television were absolutely perfect. This is an amazing PR case study and one thousands of communications professionals can learn from. To see it as such in no way diminishes the horror BP has unleashed in the Gulf, or the role that Hayward may have played in letting that happen.

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Case Study Study Eventful Company 171

Socialized

MARCH 12, 2010

This morning I was a reluctant participant in third grade show-and-tell. Usually the kids bring books about dinosaurs, or vacation souvenirs, but my daughter took advantage of a little known provision that allows the children to bring people. I felt a little like a snow globe, or maybe a sock monkey, on display. We ended up having a great conversation about online privacy, which was made all the more interesting by the students relating their experiences firsthand.

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Privacy Foursquare Class Sites 170

Socialized

MARCH 2, 2010

Recently a couple of people told me they were thinking about unfollowing all of their social network friends and starting over. I’m not sure I understand the thinking behind this. Sometimes it’s done as a “grand gesture&# to convey to the world that the quality of social network relationships matters more than the quantity. Sometimes it’s done to simplify one’s online life and eliminate the noise of too many followers.

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Social Networking Insurance Privacy Twitter 165