Sat.Mar 17, 2012 - Fri.Mar 23, 2012

Socialized

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Social Media Policy Should Not Be Driven by Corporate Counsel

Socialized

Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should.

Policies 204
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The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement

Socialized

I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged.

Brands 145