Socialized
JUNE 16, 2011
An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. I have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that.
Socialized
JUNE 13, 2011
Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. A couple years ago I wrote a competitive response for internal use.
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