Socialized

OCTOBER 2, 2009

Or: The Decline and Fall of Western Civilisation. The combined effects of social media and a down economy are ruining the PR industry. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. But if they were once reluctant to pay EVP/SVP hourly rates of $200, $300, or more, then they are today completely unwilling to do so.

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Social Media Press Release Journal Reputation 203

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? The 1922 Merriam-Webster dictionary defines brand as: 1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark. 2 : one having a well-known and usually highly regarded or marketable name.

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Social Media Brands Radian6 Banking 145

Socialized

SEPTEMBER 29, 2009

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