November, 2012

Socialized

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Moving Up the Relevance Stack

Socialized

As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal.

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Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play

Socialized

As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me.

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