March, 2012

Socialized

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Social Media Policy Should Not Be Driven by Corporate Counsel

Socialized

Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should.

Policies 204
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The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement

Socialized

I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged.

Brands 145
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Social media: can’t live without it, can’t live without it

Socialized

Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google+.

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They want our Facebook log-in info! Run away!

Socialized

The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials. (Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this.

Analysis 133
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The rise of the anti-infographic

Socialized

My ineffective protest against the infographic megameme that now pervades our every waking moment: I surrender all copyright to this image, which I created. Post, reuse, steal freely.

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Lightweight infographics: outsourcing original thinking

Socialized

We have become a generation of inspirational stamp collectors. With the proliferation of lightweight infographics posted on Pinterest and Facebook, we have outsourced the personal tweet and the status update. We are present at a pivotal moment in the decline of modern civilization. The preeminence of these prepackaged ponderings is a.

Facebook 178
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Denny’s Menu: The First Infographic

Socialized

The Denny's menu may be the first true, modern infographic. Even if you can't read, you can use the Denny's menu, with its simple text and oversized pictures of food. Just hold it up and point to what you want. This could have been titled "Dinner for Beginners." Denny's is a.

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