October, 2011

Socialized

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The ethics of posting Ghadafi’s death photo

Socialized

The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a.

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Ignoring Twitter = Loss On Noninvestment

Socialized

A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for.

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Vinod Khosla’s 5-Second Slide Rule

Socialized

In a recent Forbes article, Vinod Khosla's Five-Second Slide Rule, with contributions by presentation expert Jerry Weissman, venture capitalist and Sun Microsystems co-founder talks about his five-second slide rule. At first I thought he meant one of these: Apparently, though, Khosla tests presentations slides to ensure they are not dense: For each.

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Content is worthless

Socialized

Content is worthless, or at least a lot of it is. The next time someone tells you "content is king," or, "we need someone to create content," show them this picture and remind them that this yellow drum contains content. Quality Content In fact, content is a noun meaning "something that is.

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What’s the right grammatical voice for your web site?

Socialized

Choosing the right grammatical person for your web site will support your brand and convey the right message to customers and prospects. The grammatical person is the perspective from which your copy is written. The most popular of these are: First person singular ("I"): I have 20 years experience in corporate communications.

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