Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications
Socialized
FEBRUARY 4, 2011
Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook.
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