Socialized

JUNE 30, 2010

What if Foursquare ran its customer service like CitiBank Visa…? @4sqpimp : I got a call today from Brad, my Foursquare rep. I was really surprised. Since when does a location-based service company call its customers? Brad : I identified some unusual activity on @4sqpimp ’s account. Sometimes these kinds of transactions are perfectly normal. Other times they signal a potential problem with the account. @4sqpimp : Brad asked me about my recent check-ins.

Foursquare 214

Foursquare Activities Patterns Cost 214

Socialized

JUNE 22, 2010

Now that I have your attention, this isn’t really about Jesus, but he factors in. I was chatting with a friend about the motivations behind the sensationalistic and predictable headlines bloggers use to attract attention. The simplest explanation is that the system is gamed. People write what they write to draw readers, because they participate in affiliate advertising and get paid for clicks, because they are attention whores who get personal validation and an adrenaline rush from increasing bl

iPad 214

iPad Blogosphere Affiliate marketing Meme 214

Socialized

JUNE 4, 2010

That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. Stick is an awesome writer, and @BPGlobalPR is a superlative bit of parody that is actually doing some good.

Brands 183

Brands Advertising Reputation Price 183

Socialized

JUNE 6, 2010

From a communications standpoint, BP Chief Executive Tony Hayward’s statements today on BBC television were absolutely perfect. This is an amazing PR case study and one thousands of communications professionals can learn from. To see it as such in no way diminishes the horror BP has unleashed in the Gulf, or the role that Hayward may have played in letting that happen.

Case Study 171

Case Study Study Eventful Company 171

Socialized

JUNE 11, 2010

Earlier this week I found myself in a room full of executives debating the proper pronunciation of the word “innovative.&# This was a fairly global group, with a couple of people from the U.K., one from Germany, a couple from the U.S. and so on. The discussion soon strayed to other words like advertisement and negotiate. This took me back to a time 25 years ago when I sat in a pub in London with five guys talking about word meanings and origins.

Education 113

Education Groups Groups Social Media 113