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Sun.Dec 02, 2012

Socialized

Review: Tim Calkins’ Defending Your Brand

Socialized

DECEMBER 2, 2012

The first section of Tim Calkins’ Defending Your Brand is titled An Important Note, which admonishes the reader: There are times when this book will make you uncomfortable. You may read about certain tactics and think, “That is so wrong. I can’t believe someone would do that.” Some of the approaches.

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154

Review Brands

154

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