The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement
Socialized
MARCH 22, 2012
I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged.
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