Thu.Jun 16, 2011

Socialized

article thumbnail

Strategy? We Don’t Need No Social Media Strategy

Socialized

An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. I have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that.

Strategy 244