Social Media Strategery

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Enterprise 2.0 That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 holds a lot of promise: Increase collaboration!  Thoughts?

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Why Social Media is Scary | Social Media Strategery

Social Media Strategery

As one of my company's social media leads, I've had the opportunity to speak with a wide range of people about social media. From our most senior VPs to

Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

I've fulfilled one of my social media resolutions for 2009, and have recently re-read the Cluetrain Manifesto. As I mentioned in that post, I always feel so

Do You Know Where Santa is Tonight? | Social Media Strategery

Social Media Strategery

Christmas Eve is a day that holds a special place in many kids' hearts - for some, it's the presents, or the family and friends, or the music, or even the

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

So You Just Graduated and You Want a Job

Social Media Strategery

Last week, I attended my sixth or seventh Public Relations Society of America (PRSA) International Conference, dating back to my years with the Public Relations Student Society of America (PRSSA) while I was in college

PRSA Members Shed Light on Future of Public Relations

Social Media Strategery

PRSA Cover. Download the Survey Report. As the line between communication sender and receiver continue to blur, and the concepts of news cycles and gatekeepers become outdated lexicons of an industry that is undergoing a major

How to BE a Government Consultant and Use Social Media

Social Media Strategery

Photo. As “Government 2.0” becomes more and more popular, especially here in the Washington area, there seem to be an increasing number of people calling themselves social media or “Gov 2.0? consultants. As such, I've also seen a small

Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Social Media Strategery

I was in Las Vegas this week to participate in BlogWorld 2009 with some of the industry's biggest big-wigs in social media. really like going to conferences like this and next week's Web 2.0 Summit in San Francisco because they help

A World Gone Social

Learn how companies must adapt to survive.

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

“Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I'd gladly be a marketing specialist, brand ambassador, web developer, community organizer and data

Resilient and Engaged, DHS Charts a Path Forward | Social Media.

Social Media Strategery

DHS is charting a path forward to ensure the security of our homeland, but also is paving the way for other agencies and organizations

Taking Gov 2.0 to the Ballpark

Social Media Strategery

Sports franchises face many of the same challenges in implementing social media as government agencies do. recently had the honor to join Frank Gruber, Shashi Bellamkonda, Mike Tunison, Gayle Weiswasser, and several other social media

The Week of Gov 2.0 – Longing for More

Social Media Strategery

Image Courtesy of Flickr User Alex Dunne. We've already had the Summer of Gov, but September 7-11 was the Week of Gov. With the Gov 2.0 Expo Showcase on Tuesday and the Gov 2.0 Summit on Wednesday and Thursday, plus a multitude of happy

What Does Government 2.0 Mean to Me?

Social Media Strategery

Because Booz Allen is a Diamond Sponsor of next week's Gov 2.0 Summit, and I'm on the Program Committee for the Gov 2.0 Expo Showcase, I have been incredibly busy trying to pull together presentations, talking points, attendee lists

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

Where will all the social media experts be in five years? Where will all the social media "experts" be in five years? “If I do my job right, I shouldn't be doing it in five years.” That's what I said almost three years ago when Walton

Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

On July 9th, 2009, my Strategic Communications team here at Booz Allen held an unconference as an alternative to the traditional All-Hands meeting. Big thanks go out to Chris Hemrick, who led the planning, development, and execution of

Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Have you done something to help usher in the era of Government 2.0 and want to show it off? Have you changed the culture of your organization from one that

Taking a Break!! | Social Media Strategery

Social Media Strategery

I'm finally doing it - I'm taking a much needed vacation. Starting on Wednesday morning, May 13th, I'll be jumping on a plane for Hawaii where I will

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The More Things Change, the More They Stay the Same | Social Media.

Social Media Strategery

From entire conferences to unconferences to new government appointees to full-scale social networks, there's no doubt that Government 2.0 has become the

Join Me at This Year's newcomm Forum 2009

Social Media Strategery

newcomm Forum 2009. haven't done as much as I should to publicize this event, but PLEASE look into attending the 5th Annual New Communications Forum in San Francisco later this month on April 27th - 29th. I'll be giving a presentation

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Inspirational. Chaotic. Stimulating. Profound. Surreal. Exhausted. Excited. These are the words that I've used to describe the inaugural Government 2.0 Camp held this past weekend at the Duke Ellington School for the Arts in

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. This movement, known as Health 2.0, can be

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

When I first started Social Media Strategery six months ago, one of my inspirations was the TSA's Evolution of Security blog. Along with Intellipedia

Is Enterprise 2.0 Learned From a Book or From Doing?

Social Media Strategery

Last week, I participated in aiim's Enterprise 2.0 Practitioner Certificate program, a two-day course focused on learning the principles and best practices of Enterprise 2.0 - social media behind the firewall. Now, I'll admit

Social Media is Scary – How to Address Senior Executives | Social.

Social Media Strategery

Part 2 in a series of posts responding to my original post, Social Media is Scary So, what can you do to address the myriad reasons for social media

Social Media is Scary - How to Address Junior Employees

Social Media Strategery

On one of my recent posts, Social Media is Scary, Rick posed some pretty valid questions that essentially boiled down to “yeah, social media is scary, but now what? What can I do to address these concerns?” I thought this was a great

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media is Driven by the Person, Not the Position

Social Media Strategery

Last Wednesday, I moderated a panel discussion on Government 2.0 for the Social Media Club, DC Chapter, where I had the opportunity to speak with, and more importantly, learn from, some of the people most responsible for that phrase

My Upcoming Social Media Presentations

Social Media Strategery

One of the things that I truly enjoy doing is public speaking, especially when it's on a topic that I'm really passionate about. Right now, social media is that topic and I'm excited to have the opportunity to go out and speak to others

Gov 2.0 Isn't Achieved via Instruction Manual

Social Media Strategery

Over the last few weeks, I had an opportunity to speak with some of our nation's finest, both domestic and abroad. On December 3, I spoke to the members of the All Services Social Media Council and then on December 9, I spoke at the US

An Awesome Interview with the Founder of GovLoop, Steve Ressler.

Social Media Strategery

As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world's leading

The Evolution of the Social Media Evangelist | Social Media Strategery

Social Media Strategery

Here are the seven evolutionary stages that I went through as a social media evangelist

Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Well, it's been an interesting couple of weeks in the world of social media and IT security. We've seen the return of the Koobface virus, the Marines have banned social networking sites, and both Twitter and Facebook were overcome by

Social Media and the Next Generation

Social Media Strategery

My four years at Bethany College will always stick in my mind as some of the best times of my life. Professionally, this is where I learned the fundamentals of communications, from public relations to advertising to writing for the

What's Your Government 2.0 Personality Type?

Social Media Strategery

Over the last few years between starting the social media practice at Booz Allen and getting involved with the broader Government 2.0 community, I've had the opportunity to meet a ton of different people, all with different motivations

Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Swine Flu 2.0 : A Case For How Managing Social Media is a Matter of National Security