What Can Advertising Learn From PR When It Comes to Social Media?
Social Media Strategery
SEPTEMBER 18, 2011
Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been the big brother in this often tenuous relationship.
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