Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One
Social Media Strategery
DECEMBER 18, 2012
As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. That started a three-year journey into the world of Enterprise 2.0 , including growing our Yammer community from 1 to more than 7,000 when I left, con
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