February, 2012

Social Media Strategery

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Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. As social media has grown in popularity, so too has the internal and external demand for people who know what they're talking about (the demand is so great that even people who have no

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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Have you heard of Brandon McCarthy , Paul Bissonette , Pat McAfee , and Antonio Brown ? If you're like most people, you probably haven't. We're not exactly talking about Kobe Bryant or Derek Jeter here. Why would you know anything about a middle of the road starting pitcher, a left-winger with 5 career goals, a punter, and a wide receiver who has been a starter for exactly one season?