Set Your New Social Media Manager Up For Success
Social Media Strategery
NOVEMBER 30, 2012
You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology?
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