Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves
Social Media Strategery
OCTOBER 17, 2011
Don't be like Cleveland.prepare for when your star leaves. We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!
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