Social Media Strategery

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Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. The people in these agencies tend to be both simultaneously very competitive and very collaborative. Most of the time, this works out just fine. We continue to make the same mistakes we did before. Agencies?

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Instead Your history. Listen to the stories.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." - Clay Shirky at TED Cannes in June 2010. This is one of my favorite quotes from one of my favorite people in the business, Clay Shirky. particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally.

Stop Trying to Take the Easy Way Out

Social Media Strategery

Lazy Peep by Flickr user [F]oxymoron. attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness. Laziness disguised as "social media best practices" and cool new tools. We're reducing relationships to impressions.

Social Media Automation 101

Ten Things Your Boss Should Be Saying to You

Social Media Strategery

In my last post, I talked about the ten things you should be saying to your boss. Now it's time to look at the other side and share ten things that your boss should be saying to you. "What do you think?" Your boss should value your opinion and contributions and frequently ask for your input. He/she should understand your unique perspective and solicit it often. Be honest. Own up to it.

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Rest in Peace, Social Media Ninjas

Social Media Strategery

Photo courtesy of Flickr user Seth W. It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0 Everything’s going according to plan, right? Eh… not quite. You were cutting-edge.

You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s start by looking at the implementation of  standardized testing in our nation’s schools, the  performance reviews of police officers , and the recent financial crisis. Where does it stop?

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. If only things were still this easy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

This post  originally appeared on PR Daily. . Fifteen years ago, “ The Cluetrain Manifesto ,” one of the most important business books of the Internet generation, took the world by storm. Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Image courtesy of Flickr user stevendepolo. It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in. You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. Interact directly with clients?

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Finally! Social media is going to change the way business works. Brands win! Customers win! You in?”

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion.

Running a PR Department vs. Running a PR Agency

Social Media Strategery

The PR skillsets and attitudes differ whether you’re leading a PR agency or you’re leading a PR department in an integrated agency. Running a PR department within a larger agency is very different from running your own PR agency. From the employees that are hired to the way PR is even talked about, the skillsets don’t necessarily translate from one to the other. PR vs. PR.

A World Gone Social

Learn how companies must adapt to survive.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! They join them. Ads alone aren't going to win you many friends.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith ,  Nick Papagiannis  and I had the opportunity to kick off Social Media Week Chicago with a presentation titled  “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream and presentation below. Thank every single day.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

This article originally appeared on PRDaily  and also on For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. billion industry. It’s become overwhelming.

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Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. It was fun and led to awards, promotions, and raises. What did I do wrong?

Social Media Marketing GPS

Social Media Lessons from a Two-Year Old

Social Media Strategery

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Like of kitties or doggies?

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

How are you engaging with the new “hard-working class?” ” They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt. They’re nurses, office administrators, housekeepers, entrepreneurs, waitresses and stay-at-home moms. Every day is just a struggle.”. They use coupons…a lot.

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

Oreo’s  “blackout” tweet.  Arby’s tweet about   Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” Unfortunately,  participating in these conversations in real-time is substantially more difficult for big brands than it is for you on your couch. . S ure,  a Tweet is only 140 characters.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media. I'm not suggesting that social media is dead (imagine that link bait, though). Quite the opposite, actually. There are Google+ master classes. Poor Q1 sales?

How to Be Social: A Social Media Manifesto

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) takes issue with this idea of ranking people's influence on these internal networks. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas. Communities don’t work like that.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Before going out and hiring that person to handle your social media, take some time to set them up for success.

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Last night, while flying home from the Enterprise 2.0 Conference – Santa Clara , I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0 efforts to be successful, you have to use words other people understand and care about.” If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today.

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. Recommendations like " be your most professional you ," and " treat your profile like your resume ," make you blend in with, not stand apart from, the crowd. Be aware of what they will find. Be You.

8 Stupid Simple Social Media Tricks to Boost SEO

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 software , vendors and clients alike have come to realize that these communities don’t just magically appear.

Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. What's a corporate rebel you ask? What makes them tick?

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. If you haven’t, here are two of the most resonant points: I sat in a brainstorm. Here’s the catch. feel your pain, anonymous author.

Recovering from a Social Media Mistake

Social Media Strategery

Everyone has posted something they wish they hadn't. Don't worry so much about the past and get back up on the horse. That's what will define you, not one post. On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. Cathryn could have easily been one of my team members or mentees. If so, tell us why.

Maximizing LinkedIn for Business

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. You want to get really excited about PR? Check out my budget spreadsheets and staff forecasting tools!

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our own Wikipedia!" Or Facebook…or Twitter – you name it. So, if you're deploying social tools internally, what kind of community is your organization creating?

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This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA. I was with Cramer-Krasselt for more than two years and can’t thank everyone there enough for the opportunities I was given and for everything I learned there. Edward Snowden and I share the same former employer. I was once profiled as a “Corporate Rebel” The only movies I’ve cried at are Rudy and Hoosiers. listen to way too much 90s rap and R&B. used to have a Top Secret security clearance.

Who Are You Working For?

Social Media Strategery

What are you working on right now? Can you explain exactly why you’re working on it? Do you know why you’re spending time writing that blog post? Sitting in that meeting? Answering that email? Preparing that presentation? Do you have an idea of what you’re trying to accomplish? Do you have a strategy for what you’re working on? Who are you working for right now? Your boss?