Social Media Strategery

Trending Sources

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Instead Your history. Listen to the stories.

Stop Trying to Take the Easy Way Out

Social Media Strategery

Lazy Peep by Flickr user [F]oxymoron. attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness. Laziness disguised as "social media best practices" and cool new tools. We're reducing relationships to impressions.

Ten Things You Should Be Saying to Your Boss

Social Media Strategery

This is all on top of leading the annual performance review process for more than 600 people while I was still with Booz Allen. Over the course of all those interviews and development discussions, I found that I've repeated a lot of things. How did I do?" Ask for feedback early and often. It shows that you want to improve and that you want to know how to do things better. Disagree with me.

Meme 70

A Partial Reading List for PR Students

Social Media Strategery

Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll Be honest.

List 60

A World Gone Social

Learn how companies must adapt to survive.

You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s start by looking at the implementation of  standardized testing in our nation’s schools, the  performance reviews of police officers , and the recent financial crisis. Where does it stop?

Ten Things Your Boss Should Be Saying to You

Social Media Strategery

In my last post, I talked about the ten things you should be saying to your boss. Now it's time to look at the other side and share ten things that your boss should be saying to you. "What do you think?" Your boss should value your opinion and contributions and frequently ask for your input. He/she should understand your unique perspective and solicit it often. Be honest. Own up to it.

Team 65

Rest in Peace, Social Media Ninjas

Social Media Strategery

Photo courtesy of Flickr user Seth W. It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0 Everything’s going according to plan, right? Eh… not quite. You were cutting-edge.

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. And we love it.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Image courtesy of Flickr user stevendepolo. It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in. You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. Interact directly with clients?

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. If only things were still this easy.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Finally! Social media is going to change the way business works. Brands win! Customers win! You in?”

Social Media Lessons from a Two-Year Old

Social Media Strategery

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Like of kitties or doggies?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith ,  Nick Papagiannis  and I had the opportunity to kick off Social Media Week Chicago with a presentation titled  “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream and presentation below. Thank every single day.

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

This post  originally appeared on PR Daily. . Fifteen years ago, “ The Cluetrain Manifesto ,” one of the most important business books of the Internet generation, took the world by storm. Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology.

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

Oreo’s  “blackout” tweet.  Arby’s tweet about   Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” Unfortunately,  participating in these conversations in real-time is substantially more difficult for big brands than it is for you on your couch. . S ure,  a Tweet is only 140 characters.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! They join them. Ads alone aren't going to win you many friends.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion.

Running a PR Department vs. Running a PR Agency

Social Media Strategery

The PR skillsets and attitudes differ whether you’re leading a PR agency or you’re leading a PR department in an integrated agency. Running a PR department within a larger agency is very different from running your own PR agency. From the employees that are hired to the way PR is even talked about, the skillsets don’t necessarily translate from one to the other. PR vs. PR.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media. I'm not suggesting that social media is dead (imagine that link bait, though). Quite the opposite, actually. There are Google+ master classes. Poor Q1 sales?

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 software , vendors and clients alike have come to realize that these communities don’t just magically appear.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. It was fun and led to awards, promotions, and raises. What did I do wrong?

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. If you haven’t, here are two of the most resonant points: I sat in a brainstorm. Here’s the catch. feel your pain, anonymous author.

Set Your New Social Media Manager Up For Success

Social Media Strategery

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Before going out and hiring that person to handle your social media, take some time to set them up for success.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) takes issue with this idea of ranking people's influence on these internal networks. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas. Communities don’t work like that.

Klout 45

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is www.rebelsatwork.com/. Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. What's a corporate rebel you ask? What makes them tick?

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

This article originally appeared on PRDaily  and also on Entrepreneur.com. For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. billion industry. It’s become overwhelming.

Cost 35

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference. If you'll also be attending, let's get together. Who leads your organization's social media initiatives? It might be Kim over in HR.

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Last night, while flying home from the Enterprise 2.0 Conference – Santa Clara , I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0 efforts to be successful, you have to use words other people understand and care about.” If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I talk a lot about the need to do a better job of integrating social media into the world of higher education. That’s why when my my alma mater asked me to speak at their annual Communication Week this year, I jumped at the opportunity (well, that and I was able to take my daughter to see her grandparents for the weekend). slideshare. “Social Media&# is not a career option.

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Remember this scene in Major League (great movie, BTW) when Willie Mays Hays keeps trying to hit the ball out of the park even though he’s the fastest guy on the team?

Who Are You Working For?

Social Media Strategery

What are you working on right now? Can you explain exactly why you’re working on it? Do you know why you’re spending time writing that blog post? Sitting in that meeting? Answering that email? Preparing that presentation? Do you have an idea of what you’re trying to accomplish? Do you have a strategy for what you’re working on? Who are you working for right now? Your boss?

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. Recommendations like " be your most professional you ," and " treat your profile like your resume ," make you blend in with, not stand apart from, the crowd. Be aware of what they will find. Be You.