Social Media Strategery

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Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Social Media Strategery

This post originally appeared on MarketingProfs. The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. While true culture change takes time, one of the best ways to start is by integrating it into your employees’ professional development plans.

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Can Corporate Communications Stay in the Spotlight Post-COVID?

Social Media Strategery

This post originally appeared on PRDaily. . Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. Then on one March night in Oklahoma City , everything changed. Corporate affairs became fashionable again.

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We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

It’s been said necessity is the mother of invention. Well, we’re all going to find out just how true that is really soon. On March 11, 2020, everything changed. From manufacturing to travel to sports, every industry was forced to rethink everything. Over the last two months, companies around the world moved millions of office workers to remote work in a span of just a few weeks.

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Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

It’s not an easy time to be an agency PR pro. Trust in the media is at its lowest point in decades. Publisher walls between paid and editorial are disappearing. Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house. These trends have resulted in canceled pitches, cut and reallocated budgets, and agency layoffs.

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Create Content for Humans, Not Machines

Social Media Strategery

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising.

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

Legal would not approve using this screengrab of Tom Cruise from “The Firm.”. Using Google Images can cost you thousands of dollars. A Jewel-Osco ad about Michael Jordan resulted in a decade-long lawsuit and millions of dollars in legal fees and settlements. A Tweet triggers a $6M lawsuit. With every high-profile lawsuit, #socialmediafail hashtag, and cease-and-desist letter, we know lawyers and general counsel become more and more likely to pull out the red pen and cut anything that could

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Your Best Content May Be Right Under Your Nose

Social Media Strategery

A version of this article originally appeared on PRDaily. Content marketing has become one big M.C. Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “ 8 Super-Simple Tools You Can Use to Create Better Content ”.

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