What is Pay Per Click (PPC)
Social Media Network Marketing
MAY 6, 2008
Pay Per Click (PPC) is a form of advertising usually found on search engine results and general websites. For PPC’s, the marketer will only pay if a prospect (visitor) actually click on your advertisement. For search engine PPC’s the marketer (you) specifies and bids on a list of keywords. Then, when a prospect surfing the internet searches on any one of those keywords in that list, that activity will trigger your ad in the sponsored listings.
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