Wed.Jan 16, 2013

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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Learn all about it in today’s roundup. Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement.

Facebook 186
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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Using the Save Your Token app on Monopoly’s Facebook page , fans can choose to save either the iron, racecar, thimble, shoe, top hat, battleship, Scottie dog or wheelbarrow from elimination.

Campaign 193
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Trending Sources

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. It defines the new set of actions that are taking place when consumers buy a product. ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make).

Sample 166
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Amazing Things Will Happen – Video Book Review

Justin Levy

When C.C. Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed.

Review 157
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Convergence of Marketing and Journalism is a Recipe for Better Content

Convince & Convert

In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.

Journal 136
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Are You Listening?

Small Business Mavericks

Social media is good for more than just marketing or schmoozing. It’s also good for listening. In fact, if you want to keep tabs on your competition, listening is essential, and there are plenty of tools available to help you listen. Online listening entails many tactics. Here are a few I recommend: Google Alerts. Google Reader. Klout. TweetDeck or HootSuite.

Tweetdeck 101

More Trending

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What Factors Matter For Your OnLine Reputation - Social Media

Social Media Network Marketing

Your Online Reputation consists of a number of factors. The only way to get hold of them is to be regular on checking them. It is essential to know what is your reputation looking like and what people would be thinking / perceiving about you. In recent times your OnLine Reputation matters as much as your OffLine Reputation matter. It does not matter in what walk of like you are - you need to be clear on how you are projected.

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Learn about content and business from a master

The Way of the Web

Content is on the rise in prominence at the moment, due to the interest in content marketing and inbound marketing. As always, there’s a mixture of good and bad advice available. In addition to what you may read from marketing and content agencies, it’s well worth investing a little time in listening to creators. In this case, it’s Leo LaPorte, founder of the multi-million dollar TWiT network of podcasts, speaking at New Media Expo.

Content 36
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Facebook Graph Search - Social Media

Social Media Network Marketing

Facebook has recently announced that they are getting into 'improvised search'. This is called 'Graph Search'. You will have noticed so far that Facebook already has search enabled - this you will see on your Facebook Personal Profile Home Page top side. Now there is much more user-friendly search data to look into. This means that the search algorithms will now look at what the Facebook Audience likes and interacts with.

Hotels 79
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Learn about content and business from a master

The Way of the Web

'Content is on the rise in prominence at the moment, due to the interest in content marketing and inbound marketing. As always, there’s a mixture of good and bad advice available. In addition to what you may read from marketing and content agencies, it’s well worth investing a little time in listening to creators. In this case, it’s Leo LaPorte, founder of the multi-million dollar TWiT network of podcasts, speaking at New Media Expo.

Content 28
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Cartoon of the day

Jeff Esposito

27
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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.

Loyalty 275
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The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical and content issues that have impeded the indexation and performance of their news content.

News 261
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Cartoon of the day

Jeff Esposito

26
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Double Your Blog Profits in 2013?!

ProBlogger

Recently, I asked a blogger what his goals were for 2013. He told me he wanted to double his blog’s income. Image courtesy 401(K)2013, licensed under Creative Commons When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. It seems such a big goal!” We began to brainstorm some possibilities for creating that kind of increase in profit.

eBook 43