Wed.Mar 28, 2012

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

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Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? What do you get when you find out she now works at one of the largest media outlets around, yet still tries to reply to most, if not all, emails that are sent to her?

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How To Write Blog Titles That Catch Social Media Attention

Small Business Mavericks

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way. The hard way is by trying to be 100% original whilst also trying to have a stand out title.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. Oh and they fibbed about their security, compromised by a hack that’s been around ten years. If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

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Cartoon of the day

Jeff Esposito

Image GapingVoid.

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Blogging Your Way to Traffic, Subscribers, and Sales with Danny Iny

Kikolani

This is an interview with Danny Iny from Firepole Marketing. He’s returned to Kikolani to talk to us about how he wrote 80+ guest posts on major blogs in less than a year, earned the nickname “The Freddy Krueger of Blogging”, and skyrocketed Firepole Marketing to success with his Write Like Freddy blog writing training program (aff link). 1.

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Cartoon of the day

Jeff Esposito

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.