Wed.Mar 30, 2011

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HOW TO: Convert Your Facebook Personal Profile To A Business Page

Saying It Social

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform. The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends&# know what

Facebook 257
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Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information. Those rapid ripples are an indicator of what’s happening to the things that you’re doing.

Analysis 181
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

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5 Current Internet Marketing Trends With Staying Power | Small.

Small Business Mavericks

About Us What’s a Maverick? Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google Adwords Blog Customization & Set-up Service Article Marketing Press Releases & Publicity eZine Customization & Set-up

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Is it ever wise to knock the competition?

Direct Marketing Observations

Talking about the other team is a fine line. On the one hand by acknowledging that they exist, you acknowledge that they are a threat and you are aware of them. By not recognizing that they are in the room, you risk not respecting what they might be doing to to succeed in the same space as you. As I said, a fine line. A healthy respect is one thing but the one thing you should never do is give the competition an advantage of any sort.

Team 122
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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance.

Content 141
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Google Settles with FTC over Deceptive Privacy Practices Related to Google Buzz Social Network

Bill Hartzer

Google today has officially agreed to settle charges by the United States Federal Trade Commission that Google used “deceptive tactics&# and “violated its own privacy promises to consumers&# when Google launched their social network called Google Buzz , in 2010. The Federal Trade Commission alleges that the practices Google employed violated the FTC Act.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. The price ($340 million in stock and cash, including retention bonuses for the founders) is larger than expected, but overall, it's a logical deal that surprises no one.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Online Community Activism with GetUp and Prosper

Laurel Papworth

Don’t Buy Now! Prosper.org.au has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. The Total Abstainer’s Pledge. It is economically irresponsible to expect young adults to commit to thirty years of heavy debt merely to get on to the first rung of home ownership.

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What is “Social Authority” – and how do I get it?

The Social Media Incubator

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Are you in a blogging rut?

Jeff Esposito

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. Yesterday, Tac Anderson wrote a post about an issue I know too well: bloggers’ neglect. As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend: people were neglecting their blogs.

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Third Tribe is Closing to New Members — Join Us Before Friday, April 1

ProBlogger

No, it’s not an April Fool’s joke — we’re closing our flagship community, the Third Tribe, to new members on April 1, 2011 at 5:00 PM Eastern Time (U.S.). If you’re not familiar with Third Tribe, it’s a community that I co-founded in 2010 with Brian Clark (Copyblogger), Sonia Simone (Remarkable Communication), and Chris Brogan (ChrisBrogan.com).

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

News 23
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Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. But is it possible to extract user intent in a meaningful way?

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Kick Start Your Blog by Embracing the Nobodies

Kikolani

This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? In searching for an effective blog promotion strategy , you eventually realize that commenting on other blogs can be a good way of getting some attention.

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How to Recruit Top Talent Through Social Media [infographic]

Mindjumpers

Tweet On Social Media Graphics , I found this interesting infographic showing how to recruit talent by making use of social media. And more often, we start to see that companies search for new employees in social media – both on Twitter, Facebook and LinkedIn. When done right, it can carry along some great results. When recruting new talent in social media, you not only save money on expensive traditional recruiting methods with paid ads etc.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Ditch the Job Mentality and Develop an Entrepreneurial Mindset

ProBlogger

This guest post is by Caz Makepeace of y Travel Blog. Having success in the blogging world is attributed in large part to your own thinking and the mindset that you bring to this new avenue of making money. Most people arrive here wanting to break free from the rut of a nine-to-five job that they’re no longer passionate about. The hours are long, the work is never-ending, and the pay is poor.

Travel 48