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The Spin Sucks Inquisition: Andy Donovan

Spin Sucks

On this week's Spin Sucks Inquisition, we host Andy Donovan. Though not a PR pro by trade, he has been in the business and is a great friend of the industry. The post The Spin Sucks Inquisition: Andy Donovan appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Ken Jacobs The Spin Sucks Inquisition: Lara Wellman The Spin Sucks Inquisition: Kimberly Crossland.

COMING SOON: SocialFish Job Board!

SocialFish

The job board should be up and running by the end of the summer and I’ll post a couple more posts with more details.  If you are an employer or a recruiter with relevant jobs to post, or if you are a jobseeker in any of these areas (or have other functional areas you’d like me to consider), please watch this space and feel free to contact me at maddie@socialfish.org with any questions!

PIN’s: The Future of Private Link Building

Viper Chill

What I’m going to reveal in this blog post is a strategy that will likely weed out a certain section of the ViperChill audience. In other words, I’m fully aware that this blog post will make a particular type of person unsubscribe from ViperChill and likely never return. It’s certainly not going to end up on the homepage of Inbound.org. Those Map Packs Now Contain Ads, Too.

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Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites

SocialTimes Facebook

Facebook has added time spent on websites to the list of criteria for creating custom audiences. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules.

A World Gone Social

Learn how companies must adapt to survive.

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Planning a Career Should Never Be Passive

Spin Sucks

Though times have certainly changed, planning one's career does not come naturally to most women. We must stand up, speak out, and fight for what we want. The post Planning a Career Should Never Be Passive appeared first on Spin Sucks. Related Stories Want a Job?

How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Sometimes I was lucky and my posts would strike a chord with someone, they’d get shared or make their way up the Google rankings but in most cases, they’d remain dormant. Evergreen.

20 Elements That Impact Link Value

Kikolani

The basic principle behind generating page and domain authority is rather simple. The more links that lead to your page or site, the more authority it will generate. However, there is a lot of finesse and different elements are involved in the whole process, and if you approach the matter recklessly, you might end up being labeled as a black hat denizen of the World Wide Web. Feel free to use both.

Drastically Improve your Social Media Success

Peg Fitzpatrick

Can you drastically improve your social media success with one tip? Yes, you can. The one thing that’s really holding you back from success is you. Yes, you. Comparing yourself to other people. Comparison is the thief of joy.” Theodore Roosevelt Click To Tweet. Comparison could be making you feel jealous, unhappy, and possibly crushing your creativity. Stop it! Or make more money.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

[Cool Infographic Friday] Watch the growth of mobile usage in real time

SocialFish

Ok so it’s not really an infographic, but it’s damn cool. Scroll down to see how people are using the mobile internet while you are here on this page… via. Presented by DealSunny. ————– ( photo credit ). Cool Infographic Friday

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The Chemistry of Thought Leadership, Content, and PR

Spin Sucks

Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy. The post The Chemistry of Thought Leadership, Content, and PR appeared first on Spin Sucks.

Twitter Adds Night Mode to Android App

SocialTimes Twitter

Twitter users with Android devices can finally tweet at night without subjecting themselves to the application’s bright light. The social network announced—via tweet , naturally—that its Android app now features a night mode: Now on Android! Turn on night mode to Tweet in the dark. https://t.co/XVpmQeHdAk XVpmQeHdAk pic.twitter.com/vrIDEM22vO. — Twitter (@twitter) July 26, 2016. The tweet directs users to a support page  offering instructions for turning on the feature: In the top menu, you will either see a navigation menu icon or your profile icon. Tap whichever icon you have.

Proving Marketing ROI: The Metrics You Should Report

Meltwater

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose.  Measurement shows if you are influencing people to change their behaviors. Rethinking my measurement efforts.

Who “Owns” Social Media Data at Your Company?

Simply Measured

I love the game Clue. always have. Miss Scarlet and Colonel Mustard and Mrs. White all accusing each other of murdering an anonymous dinner party guest with an ordinary household items like 30-foot lengths of rope, lead pipes, or 20th century revolvers…What fun! In Clue, you’re dealt a set of cards that you keep to yourself. Unfortunately, C have become games of Clue. Social Data?

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A Client Breakup is Hard: Learn And Move Forward

Spin Sucks

Have you ever asked your clients: “What does my competition have to do to get your business?” This is a bold, yet a great question that can help you sense an imminent breakup with your client. It will help you engage with your client, take the initiative to challenge and change the relationship. The post A Client Breakup is Hard: Learn And Move Forward appeared first on Spin Sucks.

2016 Tour de France Sprints to More Than 3.7 Million Tweets

SocialTimes Twitter

The 2016 Tour de France  was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1 billion times. Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post  that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. The Tour de France committee announces that Froome retains the yellow jersey (worn by the race’s overall leader) at the end of stage 12. Romain Bardet wins stage 19.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Facebook, Instagram Head to Rio 2016 With NBC Olympics

SocialTimes Facebook

Facebook and Instagram will be part of the NBC Olympics  team for the 2016 Summer Olympic Games  from Rio de Janeiro. The partnership will kick in prior to the Aug. Opening Ceremony, with Facebook and Instagram helping NBC Olympics “engage with new audiences around the spectacle and pageantry that occurs when the world comes together for the Games in Rio.”. including highlights and interviews. For example, a two-minute daily recap video will appear on Facebook daily for U.S. Together, our platforms will provide both a front-row seat and backstage pass to the biggest event of the year.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner  about how this whole “Die, AVEs, Die!” Dude’s boss wants AVEs. Dude NOT MEASURE AT ALL. Right.

How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

We just had World Emoji Day on July 17. Twitter gave us some very bad news: most of the emojis we’re using are pretty Plain Jane. Source: Twitter. That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. Take Netflix, for instance. Who's coming this Friday? AskOrange pic.twitter.com/pVmrjVYX3h. To Target Ads Better.

Angst Ridden Squirrel Dominates

Spin Sucks

Great copywriting is the art of convincing the reader to actually read the first line.and eventually buy what you are selling. So perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D. Meeks has some tips for you. The post Angst Ridden Squirrel Dominates appeared first on Spin Sucks.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Twitter Stickers Now Available to All Users

SocialTimes Twitter

The stickers  feature for photos that Twitter announced in late June  is now available to all users. Twitter’s stickers act as “visual hashtags,” meaning that users can tap on stickers to see a timeline of public photos where those stickers were used. The social network commemorated the feature’s global launch with its #StickTogether campaign, featuring leading digital creators. https://t.co/sibEWqSM08.

4 Key Ways to Impress Clients with Your Social ROI

agora pulse

Return on Investment, otherwise known as ROI, is the cornerstone of your business. If you can’t demonstrate that the client is getting a good return on the money they are paying you, and the time they are putting into their business relationship with you, then as an Agency you will struggle. In this post, I’ll show you how you can prove your social ROI to your customers. expectations. budget.

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How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who

Meltwater

Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.

Facebook’s Birthday Gift to Users: 45-Second Videos

SocialTimes Facebook

Facebook plans to begin sending its users birthday  wishes in the form of 45-second videos featuring recaps of their friends’ birthday greeting posts. The social network has begun rolling out the feature, and users should start seeing it “in the coming days.”. The birthday videos function like the Friends Day  videos Facebook introduced in February in celebration of its own birthday (No. 12): Users will see a prompt atop their News Feeds  on their birthdays, after which they can preview the videos before they go live and add or remove specific posts.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Two Leadership Skills No One Talks About

Spin Sucks

Most leaders learn to think strategically, create an environment for collaborative success, and communicate the vision, but they miss two important skills. The post The Two Leadership Skills No One Talks About appeared first on Spin Sucks. Related Stories How a Harmless Office Prank Engages a Team Politics Have Divided Us; How Do We Solve Our Differences?

Watch 65 Smart Marketers Help You Be A Better Marketer

The Social Media Hat

Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. Everyone's creating all this content online: from blogs to podcasts and videos. But does it matter? More importantly, are you accomplishing your goals with the content you deliver? Or are you simply spinning your wheels in the mud? Well, if you're doing it right, your content is effective and tied to your goals. 12 days. 12 panels.

The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. We’re going to dive into what started the Tasty video trend, why it’s so successful, and which brands are adopting Tasty-like content on their own social channels.

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