Social Email Marketing

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Reactivating inactive email subscribers in 8 steps

Social Email Marketing

We all have them: inactive subscribers to our email marketing program and dormant email addresses. People that are still subscribed to our email lists with a valid email address but never open their emails, let alone interact with them. How do you reactivate and re-engage these inactive email.

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Putting the customer at the center of your email marketing strategy

Social Email Marketing

Email marketing is still the most used channel for interactions between people and companies. Yet, other channels have joined the pack and are embraced by consumers. This is not just the case in B2C or among the so-called digital natives. It’s the same in B2B and across all generations as.

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Email marketing: the integrated email marketing view

Social Email Marketing

Two digital marketing “techniques” have stood the test of time: email marketing and search engine marketing (the mix of search engine advertising and search engine optimization). Since way over a decade marketers get confronted with a multitude of new channels people use to interact with business.

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Smartphone penetration grows: is your email marketing ready?

Social Email Marketing

More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. There’s little doubt that 2011 is a breakthrough year for.

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Email marketing: the customer-centric culture failure

Social Email Marketing

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

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Kath Pay: how email and social media compliment each other

Social Email Marketing

The consumer is channel-agnostic; yet one. So it’s obvious an integrated digital marketing approach often works and that also goes for an integrated approach using email marketing and social. In this guest post, Kath Pay provides data and a case study of how social media and email compliment each.

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How to unsuck at personalization

Social Email Marketing

Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through rates grew with 1.1% in the same period. Personalization seems to play an important.

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