Social and Logical
DECEMBER 6, 2010
World Aids Day was on December 1 2010. Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative. The actual results however, have not been as impressive. According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here. To give you a heads up, it’s quite harsh.
Social and Logical
DECEMBER 3, 2010
Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.
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Social and Logical
DECEMBER 7, 2010
Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. I found out through Facebook when a friend, Mateo Gutierrez , had posted a NY Post article about the news.
Social and Logical
DECEMBER 28, 2010
A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands.
Social and Logical
DECEMBER 19, 2010
Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons. Think of how sites like Facebook is an addiction for some people. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow. This is when sharing and creating posts is fun and effortless.
Social and Logical
DECEMBER 3, 2010
“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. For the purposes of this blog, I am not going to talk about biology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere.
Social and Logical
DECEMBER 3, 2010
Social Media & Common Sense. Some things in life happen through the right attitude or frame of mind. Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Likewise, analysis can only get you so far when it comes to social media.
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