Social and Logical

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Something Old, Something New, The Beatles On i-Tunes

Social and Logical

Timelessly cool, such is the nature of the Beatles.  You’ve probably already  seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs. Many of today’s indie artists also don a Beatles-esque look. Don’t you think? The Beatles meets the digital age.

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons.  Think of how sites like Facebook is an addiction for some people. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow.  This is when sharing and creating posts is fun and effortless. 

What Went Wrong With the Digital Death Campaign

Social and Logical

The main site for the Digital Death campaign is Buylife.org. Today they were able to announce their accomplishment of reaching the $1,000,000 mark. . With your help we raised over $1,000,000 to fight HIV/AIDS in Africa and India. Your generous donations will help bring critical care and medicine to the millions affected by this horrible disease. But so many more still need help. Dose of Realism.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How To Come Up With Great Content Ideas

Social and Logical

Great social media campaigns  provide quality and engaging experiences for audiences on an ongoing basis. This is different from just shoving out (whatever) messages to as many people as possible. Providing these ongoing and engaging experiences requires creativity. My last post was about social media being more of an inner game. Creativity is certainly a part of it. Brainstorming. Unique?

Tool versus Solutions- An Illustration

Social and Logical

One of my previous posts discussed the difference between tools and solutions.  Again, there are the tools themselves. And there is the result of using these tools. thought it would now be fun to illustrate this distinction. Understanding concepts is a completely different experience from seeing actual examples. Pencils. Pencils are cheap. They are readily available. Anyone can create this.

Digital Deaths For World Aids Day

Social and Logical

World Aids Day was on December 1 2010.  Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative.  The actual results however,  have  not been as impressive.  According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here.  To give you a heads up, it’s quite harsh. Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong.

What Does Psychology Have To Do With Social Media?

Social and Logical

“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. For the purposes of this blog, I am not going to talk about biology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. But does their collective knowledge represent all that ever needs to be known about harnessing the mysterious (I’m being facetious) powers of social media? This does take place to some extent.

The Spirit of Engagement

Social and Logical

Social Media & Common Sense. Some things in life happen through the right attitude or frame of mind.  Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Likewise, analysis can only get you so far when it comes to social media. Many people really miss the point when it comes to engaging online audiences. It has become needlessly complicated. Getting people to talk about your brand does not result from sheer technical prowess. Providing Experiences.

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people. link]. The Value of Influencers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Oliver Peoples Online

Social and Logical

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. This is quite different from a more direct sales driven approach of just displaying the items along with their prices. It’s inviting, not pushy.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a  framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. Then look at the real life context of this behavior as it is happening at the moment. Consider these three sequential components. The Antecedent. The Behavior. The Consequence. Using ABA.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

Five Skills Every Communications Entrepreneur Should Have

Spin Sucks

There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average. Measurement remains problematic.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. Binge On?

Eight Tips for Influencer Marketing Done Well

Spin Sucks

We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.

The Spin Sucks Inquisition: Gerry Corbett

Spin Sucks

On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Nicole Rodrigues The Spin Sucks Inquisition: Tony Gnau The Spin Sucks Inquisition: Deirdre Breakenridge.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Being a Solo PR Pro is Different from Doing PR In-House

Spin Sucks

Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

Guest Post by Emma Hawes. Fair Warning:  This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Enter Gen Alpha.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. MediaPost ).

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. The Find the story hook.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Blogging Most Certainly Is Not Dead

Spin Sucks

It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains. The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. The thing is, you can create any kind of marketplace. Maybe a good percentage of vendors and buyers show up. And maybe some of them even buy stuff.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.

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PR Has Officially Reached the Era of Data

Spin Sucks

Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.

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Use SEO to Augment Your Business Development Plan

Spin Sucks

One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would.

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Five Social Media Trends for 2016

Spin Sucks

By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.

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How to Use Snapchat for Lobbying and Public Affairs

SocialFish

This post by Mike Panetta originally appeared on the Beekeeper Group blog here  and is reposted here with permission.  By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of  Snapchat , you are not alone. You’d be surprised how many reporters are on Snapchat.

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.

Determine the Right Metrics for Your Content Marketing

Spin Sucks

Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track. The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Communication Content content marketing institute content study Google analytics key performance indicators kpis MarketingProfs url builder

Competition: The Good, the Bad, and the Ugly

Spin Sucks

Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter. The post Competition: The Good, the Bad, and the Ugly appeared first on Spin Sucks. Business Growth entrepreneur fluid review helen levinson indigo interactive jura survey monkey the cube the cube bbq

The Time Has Never Been Better for Social Media and Brands

Spin Sucks

In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends

Six Effective Ways to Repurpose Content and Generate Traffic

Spin Sucks

Taking the time to write long-form, well-research articles is hard. Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. Here are some ideas. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks.

Top Seven Chrome Extensions for Social Media Marketers

Spin Sucks

The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?

A PR Professional Became the Story in the Ken Starr Interview

Spin Sucks

During a recent interview with Ken Starr, his PR counsel becomes the story when she stops an interview, coaches him, and returns. Gini Dietrich has more on what happened and why you never, ever, ever want to be the story. The post A PR Professional Became the Story in the Ken Starr Interview appeared first on Spin Sucks.

Integrated Marketing Communications is More than a Fad

Spin Sucks

Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?

5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Here’s five reasons it’s your new best friend: 1. How cheap? 2016).