Social and Logical

Trending Sources

Something Old, Something New, The Beatles On i-Tunes

Social and Logical

Timelessly cool, such is the nature of the Beatles.  You’ve probably already  seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs. Many of today’s indie artists also don a Beatles-esque look. Don’t you think? The Beatles meets the digital age.

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons.  Think of how sites like Facebook is an addiction for some people. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow.  This is when sharing and creating posts is fun and effortless. 

What Went Wrong With the Digital Death Campaign

Social and Logical

The main site for the Digital Death campaign is Buylife.org. Today they were able to announce their accomplishment of reaching the $1,000,000 mark. . With your help we raised over $1,000,000 to fight HIV/AIDS in Africa and India. Your generous donations will help bring critical care and medicine to the millions affected by this horrible disease. But so many more still need help. Dose of Realism.

A World Gone Social

Learn how companies must adapt to survive.

Digital Deaths For World Aids Day

Social and Logical

World Aids Day was on December 1 2010.  Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative.  The actual results however,  have  not been as impressive.  According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here.  To give you a heads up, it’s quite harsh. Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong.

What Does Psychology Have To Do With Social Media?

Social and Logical

“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. For the purposes of this blog, I am not going to talk about biology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. But does their collective knowledge represent all that ever needs to be known about harnessing the mysterious (I’m being facetious) powers of social media? This does take place to some extent.

The Spirit of Engagement

Social and Logical

Social Media & Common Sense. Some things in life happen through the right attitude or frame of mind.  Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Likewise, analysis can only get you so far when it comes to social media. Many people really miss the point when it comes to engaging online audiences. It has become needlessly complicated. Getting people to talk about your brand does not result from sheer technical prowess. Providing Experiences.

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people. link]. The Value of Influencers.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Oliver Peoples Online

Social and Logical

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. This is quite different from a more direct sales driven approach of just displaying the items along with their prices. It’s inviting, not pushy.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a  framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. Then look at the real life context of this behavior as it is happening at the moment. Consider these three sequential components. The Antecedent. The Behavior. The Consequence. Using ABA.

A Gigantic List of Tools for Communicators

Spin Sucks

There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.

List 130

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average. Measurement remains problematic.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Skills Every Communications Entrepreneur Should Have

Spin Sucks

There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.

Skills 122

How Political Posts Will Quietly Kill Your Network

Spin Sucks

David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.

Eight Tips for Influencer Marketing Done Well

Spin Sucks

We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Rethink Your Website Redesign Process

SocialFish

This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over. Solutioneering”).

How to Identify Popular Hashtags on Twitter

Spin Sucks

Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.

PR Has Officially Reached the Era of Data

Spin Sucks

Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.

Data 101

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. Binge On?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. MediaPost ).

B2B 139

Ten Ways to Enhance Your Creativity

Spin Sucks

Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing. The post Ten Ways to Enhance Your Creativity appeared first on Spin Sucks. Comments These are very good ideas to challenge ourselves to be more.

Tips 87

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

Brands 106

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.

Video 117

Five Social Media Trends for 2016

Spin Sucks

By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.

Trends 143

Create the Right Goals for Your Website

SocialFish

This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough.

ROI 66

3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy

SocialFish

What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.

Tools 94

Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. ” Click To Tweet.

The 2016 Spin Sucks Book Recommendations

Spin Sucks

It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic. The post The 2016 Spin Sucks Book Recommendations appeared first on Spin Sucks. Related Stories Why PR Professionals Need to Pay Attention to Crowdfunding Determine the Right Metrics for Your Content Marketing Blogging Most Certainly Is Not Dead.

Being a Solo PR Pro is Different from Doing PR In-House

Spin Sucks

Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.

The Time Has Never Been Better for Social Media and Brands

Spin Sucks

In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends

Brands 117

Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Six Powerful Tips to Increase Online Engagement.

Trends 131