Social and Logical

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Something Old, Something New, The Beatles On i-Tunes

Social and Logical

Timelessly cool, such is the nature of the Beatles.  You’ve probably already  seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs. Many of today’s indie artists also don a Beatles-esque look. Don’t you think? The Beatles meets the digital age.

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons.  Think of how sites like Facebook is an addiction for some people. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow.  This is when sharing and creating posts is fun and effortless. 

What Went Wrong With the Digital Death Campaign

Social and Logical

The main site for the Digital Death campaign is Buylife.org. Today they were able to announce their accomplishment of reaching the $1,000,000 mark. . With your help we raised over $1,000,000 to fight HIV/AIDS in Africa and India. Your generous donations will help bring critical care and medicine to the millions affected by this horrible disease. But so many more still need help. Dose of Realism.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Does Psychology Have To Do With Social Media?

Social and Logical

“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. For the purposes of this blog, I am not going to talk about biology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. But does their collective knowledge represent all that ever needs to be known about harnessing the mysterious (I’m being facetious) powers of social media? This does take place to some extent.

The Spirit of Engagement

Social and Logical

Social Media & Common Sense. Some things in life happen through the right attitude or frame of mind.  Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Likewise, analysis can only get you so far when it comes to social media. Many people really miss the point when it comes to engaging online audiences. It has become needlessly complicated. Getting people to talk about your brand does not result from sheer technical prowess. Providing Experiences.

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people. link]. The Value of Influencers.

Oliver Peoples Online

Social and Logical

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. This is quite different from a more direct sales driven approach of just displaying the items along with their prices. It’s inviting, not pushy.

A World Gone Social

Learn how companies must adapt to survive.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a  framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. Then look at the real life context of this behavior as it is happening at the moment. Consider these three sequential components. The Antecedent. The Behavior. The Consequence. Using ABA.

A Gigantic List of Tools for Communicators

Spin Sucks

There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.

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Five Skills Every Communications Entrepreneur Should Have

Spin Sucks

There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. Comments How about psychology? You need to understand it to recruit the.

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Media Relations is a Tactic, Not a Strategy

Spin Sucks

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.

A New Brand: Seven Things to Consider Now

Spin Sucks

Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. Patrick Cole has more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average. Measurement remains problematic.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. They also need cultural fluency. On Social Media.

The 12 Traits that Define Managers vs. Leaders

Spin Sucks

There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask. by Susan Cellura As I am sure you can imagine, I am crazy about this post. I.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Power of a Team Begins with Exceptional Leadership

Spin Sucks

The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

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Eight Tips for Influencer Marketing Done Well

Spin Sucks

We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.

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10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is. GetResponse. DrumUp. Ugh, data.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. MediaPost ).

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Do You Have the Right Volunteer Culture?

SocialFish

All associations and membership organizations have two distinct workforces: staff and volunteers. And if we’re honest, we’ll admit that we have a love/hate relationship with the volunteer side. We love them because they end up producing a significant volume of work—without pay. This means we get to accomplish our missions while expending a limited amount of resources, so what’s not to love!?

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

The 2016 Modern Blogging Masterclass

Spin Sucks

The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. Learn how to integrate owned and earned media to drive real business results. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Communication Planning earned media integrate pr online course owned media PESO model

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Being a Solo PR Pro is Different from Doing PR In-House

Spin Sucks

Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.

Five Social Media Trends for 2016

Spin Sucks

By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Go Instagram. My tip for them in 2016? Social Videos.

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Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Six Powerful Tips to Increase Online Engagement.

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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.

Ten Ways to Enhance Your Creativity

Spin Sucks

Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing. The post Ten Ways to Enhance Your Creativity appeared first on Spin Sucks. Comments These are very good ideas to challenge ourselves to be more.

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#ContentChat Twitter Chat Recap

Spin Sucks

This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.

5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease. Each piece is self-contained.

The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.

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How to Identify Popular Hashtags on Twitter

Spin Sucks

Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. Binge On?