The Social Influence Surge—Are You Prepared?
Harp Interactive
MARCH 16, 2011
With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted—nearly 12 times more—than descriptions that come from manufacturers, according to a survey of US mom Internet users.
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