Small Business Mavericks

JANUARY 14, 2013

There is more to social media than simply hanging out with your friends and posting marketing messages that no one responds to. I’ve come up with 5 very powerful ways to use social media for your small business marketing. Intelligence – No matter what business you are in, it’s important to keep tabs of the competition. You should know what competitors are up to if you plan on beating them in the market.

Social Media 105

Social Media Discount Small Business Meeting 105

Small Business Mavericks

JANUARY 17, 2013

Your website content must do two things: It must first appeal to your ideal customer. And, secondly, it should close the sale. This is the dual nature of all website content. Your Ideal Customer. Your ideal customer is the person you want to do business with. For an auto mechanic, it might be people who are experiencing car problems. You may even specialize in a particular type of automobile – say, drivers of foreign cars.

Content 101

Content How To Buy Organization 101

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. It’s also good for listening. In fact, if you want to keep tabs on your competition, listening is essential, and there are plenty of tools available to help you listen. Online listening entails many tactics. Here are a few I recommend: Google Alerts. Google Reader. Klout. TweetDeck or HootSuite.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

JANUARY 18, 2013

I’ve recommended using social media for customer service before, but that doesn’t mean it’s a cure-all. Cynthia Boris brings up some good points. Let’s tackle some of these: It’s time consuming – No doubt. Having someone monitor your Facebook page or Twitter account continuously can be time consuming. But what if you posted customer service hours for your social media accounts?

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Social Media Publishing Company Twitter 98

Small Business Mavericks

JANUARY 15, 2013

More and more, e-commerce is moving off the traditional onsite store front and moving into social media. Facebook already has several storefront apps, but Constant Contact is recommending another one. Many SEOs and Internet marketers have for years cautioned online merchants about setting up a sales channel apart from their own websites. To be sure, there are dangers in doing so, but there are big pluses as well.

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Facebook Buy SEO Tools 93