Small Business Mavericks
DECEMBER 26, 2012
It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively.
Small Business Mavericks
DECEMBER 28, 2012
For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed.
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Small Business Mavericks
DECEMBER 27, 2012
More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Add social icons to your newsletter articles – This is a no-brainer.
Small Business Mavericks
DECEMBER 24, 2012
The best reputation management you have as a small business is customer service. One bad customer service experience can have huge repercussions in the age of social media. UPS discovered this the hard way. A few years ago an incident like this could have gone months before the company saw any negative publicity – if at all. But with social media, and everyone you know having accounts at all the major social media websites, you can bet that your customers will use it if they have to.
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